About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
We are looking for a dynamic and innovative Paid User Acquisition Product Manager with strong expertise in mobile app growth. The ideal candidate will focus on optimizing the entire user acquisition funnel, from ad impressions and clicks to app installs and completed registrations.
Responsibilities
- Develop and execute paid acquisition strategies across major ad platforms (Meta, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user growth and maximize ROI.
- Optimize ad creatives, campaign structures, targeting, and bidding strategies to improve efficiency.
- Improve App Store Optimization (ASO) and landing page conversion rates to increase installs and registrations.
- Design and manage A/B and multivariate tests; analyze results to inform funnel optimization.
- Monitor and analyze key performance metrics (CTR, CVR, CAC, LTV, ROAS) to support data-driven decision-making.
- Partner with cross-functional teams (marketing, product, data science, design) to execute growth initiatives quickly and effectively.
- Collect and analyze user feedback and behavioral data to refine acquisition and retention strategies.
Requirements
- Bachelor's degree or higher in Business, Marketing, Statistics, Computer Science, or related field.
- 5+ years of experience in mobile app growth, user acquisition, or performance marketing.
- Hands-on experience running campaigns on Meta, Google, TikTok, or other major advertising platforms.
- Strong analytical and quantitative skills; proficiency in SQL, Excel, or BI tools (e.g., Tableau, Looker, Data Studio).
- Excellent communication skills and ability to collaborate across teams.
- Self-starter with innovative thinking and problem-solving ability.
Nice to Have
- Proven track record of scaling user acquisition funnels (Impression → Install → Registration → Retention).
- Experience with international markets and multi-regional campaign execution.
- Familiarity with attribution tools (Appsflyer, Adjust, Branch, Singular) and mobile measurement frameworks.
- Knowledge of growth hacking techniques and MarTech tools.
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Top Skills
What We Do
NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives.
Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities.
We are always looking for great talents. Contact us via [email protected]
Our website:
https://www.newsbreak.com/about
Creator Program:
https://www.newsbreak.com/creators
Publishing Platform:
https://mp.newsbreakapp.com
Android App Download:
https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en
iOS App Download:
https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8