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Meow Wolf opens portals of possibility. Come as you are!
We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.
We share a strong commitment to Belonging through our values of:
Collaborative Creativity: We believe the act of creating together amplifies possibilities.
Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.
Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.
If this all sounds like YOU, read on….
Job Description:
Job Disclosures:
Location:
On-site or Remote, providing the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA
Compensation:
The salary range for this position is $65,600 to $88,560. Compensation is based on location and experience.
Deadline: The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.
Job Summary:
Meow Wolf is looking for a Paid Social Specialist to drive performance across Meta and TikTok Ads as we grow our brand and expand our reach through immersive storytelling. If you live inside Ads Manager, thrive on rapid testing, and know how to make the algorithm work in your favor, this is your role.
As our Paid Social Specialist, you’ll lead paid campaigns across Meta (Facebook and Instagram) and TikTok, from strategy and setup to optimization and analysis. You'll experiment with creatives, test audiences, and scale what works while staying ahead of platform trends and best practices. While Meta and TikTok are the core focus, experience across other platforms such as Pinterest, Snapchat, LinkedIn, or Reddit is a plus as we explore new growth opportunities.
You’ll collaborate closely with creative, content, and analytics teams to align messaging, targeting, and goals, turning scroll-stopping ads into measurable business impact.
Key Responsibilities:
Build, launch, and manage paid campaigns across Meta (Facebook and Instagram) and TikTok, including prospecting and retargeting
Develop and test audience strategies, creative variations, placements, and bidding tactics to maximize performance
Collaborate with organic social & creative teams on ad concepts, formats, and content tailored to each platform
Continuously monitor and optimize campaigns to improve KPIs such as CTR, CPA, ROAS, and conversion rate
Conduct A/B tests and iterate on creative, copy, audiences, and landing page performance
Prepare weekly and monthly performance reports with clear insights and recommendations
Stay up to date on social ad platform updates, emerging trends, and algorithm changes
Contribute to paid strategies on additional platforms such as Pinterest, Snapchat, LinkedIn, and Reddit as needed
Coordinate with analytics and web teams to ensure clean tracking, attribution, and campaign tagging
Present campaign results and growth ideas to the broader marketing team
Required Qualifications
3-5 of experience running Meta Ads and TikTok Ads campaigns with a strong performance track record
Deep understanding of audience targeting, pixel and tracking setup, campaign objectives, and creative testing
Proven ability to manage budgets, pacing, and bidding across multiple campaigns and funnels
Experience working with UTM parameters, GA4, and other analytics tools to measure impact
Strong copywriting instincts and creative collaboration skills
Familiarity with platforms like Pinterest, Snapchat, LinkedIn, or Reddit are a plus
Proficiency in Excel or Google Sheets and ad platform reporting dashboards
Work Environment and Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.
The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Schedule:
This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.
Supervisor Responsibilities:
This position does not require supervisory responsibility.
Travel:
This position does not require travel
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.
INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.
BENEFITS:
The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.
Medical Insurance options: PPO & HDHP*
Dental and Vision Insurance*
HSA, HRA, and FSA options*
401k Retirement Plan
Company paid Life Insurance Policy and Disability Coverage(s)*
Voluntary Critical Illness and Life Insurance Policies*
Company Paid Employee Assistance Program
Paid Parental Leave for 12 weeks
Discount off Meow Wolf Gift Shop Merch and Cafes
Admission to Meow Wolf attractions for employees and guests
*Regular or Project Based Full-time positions
Please visit www.meowwolf.com/careers for more information.
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What We Do
Meow Wolf is an arts and entertainment company based in Santa Fe, New Mexico. We create immersive and interactive experiences that transport audiences of all ages into fantastic realms of story and exploration. Our permanent installations include Santa Fe’s THEA Award-winning House of Eternal Return, Las Vegas’ Omega Mart, and the new Meow Wolf Denver—now open!
Meow Wolf started in 2008 as a small collective of Santa Fe artists sharing an interest in publicly displaying their works and developing their skills together. This collaborative approach blossomed into Meow Wolf's distinctive style of immersive, maximalist environments and multimedia experiences.
In 2020, Fast Company named Meow Wolf as one of The World’s 50 Most Innovative Companies, and both House of Eternal Return and Omega Mart have been listed as top immersive experiences by publications such as Time Out, Newsweek, USA Today, and Blooloop.
We are legally registered as a public-benefit corporation and certified as a Benefit Corporation, or B Corp. Meow Wolf firmly believes that accomplished artists must be compensated on an equal level with other skilled, in-demand professionals, and that successful businesses must give back to — and participate energetically in — their communities. We actively support innovative, community-focused art and social projects.
