Paid Social Specialist

About Mindvalley

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

About the Role:

As a Paid Social Specialist at Mindvalley, you will shape the planning, strategy, and execution of advertising campaigns across our organization, driving scalable growth for a diverse range of Mindvalley products. In addition, the role carries both strategic leadership and mentorship responsibilities. With a strong foundation in digital advertising and a deep understanding of industry trends, you will lead by example, providing guidance to our advertising team and fostering an environment of continuous improvement. 

Responsibilities:

• Advanced campaign management skills:  Deep expertise in managing paid social ad campaigns across Facebook, Instagram, TikTok, and Twitter, with a demonstrable record of driving rapid growth and positive ROI from these channels. Experience with LinkedIn is beneficial but not essential
• Platform expertise: Expert knowledge of the differing platforms’ intricacies in relation to advertising best practice – for example intricacies around audiences, optimal campaign setups or best-performing creative formats.
• Analytics and Automation: Proficient in utilizing data analytics tools to gather insights and make informed decisions. Experience with AI-driven tools to enhance campaign performance and efficiency.
• Relentless Testing: Highly proficient in employing robust and always-on testing across creative, audiences, bid strategies and campaign structures to continuously improve performance and scalability.
• Creative & Funnels development: Skilled in working with creative and marketing teams, passionate about contributing compelling new ideas for ads and conversion funnels.
• Reporting & tracking: Skilled at analysing data to accurately forecast, track, and report on key performance metrics.
• Stakeholder collaboration: Strong interpersonal and communication skills, with the ability to collaborate effectively with key stakeholders
• Results-Driven Mindset: Ability to meet KPIs and keep up with the pace of change in a fast-moving, dynamic environment.

Technical Competencies:

• Digital Advertising Expertise: Proficiency in various digital advertising platforms such as Google Ads, Facebook Ads, YouTube Ads, and others, with a deep understanding of their features, best practices, and optimization techniques.
• Data Analysis and Analytics: Strong analytical skills to interpret complex campaign data, measure performance, and derive actionable insights to improve advertising strategies and ROI.
• Audience Segmentation and Targeting: Ability to identify and define target audiences effectively, using advanced audience segmentation strategies to optimize ad campaigns for specific demographics and behaviors.
• Ad Creative Development: A creative eye for designing and optimizing ad creatives, ensuring they are visually appealing, engaging, and aligned with the brand's messaging and objectives.
• A/B Testing and Experimentation: Profound knowledge of A/B testing methodologies to conduct experiments and refine ad strategies based on data-driven results, continuously improving campaign performance.
• Budget Management: Exceptional budget planning and management skills to allocate resources efficiently across various advertising channels and campaigns.
• Ad Tech Proficiency: In-depth familiarity with the latest advertising technologies, tools, and automation platforms to streamline ad operations and enhance campaign efficiency.
• Adherence to Industry Trends and Regulations: Stay updated on industry trends, changes in advertising regulations, and data privacy laws to ensure compliance and adapt advertising strategies accordingly.

Soft Skills:

• Strategic Leadership: Demonstrated ability to lead and drive advertising strategy at a senior level.
• Mentorship: Proven experience in mentoring and developing junior team members.
• Adaptability: Ability to quickly adjust to changes and navigate a dynamic environment.
• Innovation: A creative and forward-thinking mindset to generate new ideas and approaches.
• Collaboration: Strong teamwork and communication skills for effective collaboration with internal and external stakeholders.
• Communication: Clear and effective communication to convey complex ideas and strategies.
• Critical Thinking: Analytical thinking and problem-solving skills to address complex challenges.
• Problem-Solving: Ability to identify and solve issues efficiently.
• Creativity: Innovative thinking to develop groundbreaking ad creatives and campaigns.
• Attention to Detail: A meticulous approach to ensure accuracy and quality in advertising efforts.

Experience:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 5+ years of experience in digital advertising and campaign management, with a demonstrated track record of strategic leadership and mentorship.
• Proven success in driving advertising campaigns to achieve business objectives at a senior level.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.