Paid Social Specialist

Description

AMBA is seeking a detail-oriented Paid Social Specialist to join our growing Marketing Team! We’re looking for a strategic, analytical marketer with hands-on experience in Meta Ads Manager who understands how to plan, launch, optimize, and scale performance-driven campaigns, and thrives in a collaborative, fast-paced environment.

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
• Annual Bonus Program.
• Corporate 401(k) matching.
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code.
• Hybrid work arrangement, working in the office Monday-Thursday and remotely on Fridays.

About the Role

The Paid Social Specialist oversees the strategy, execution, and performance of our paid social advertising channels. This includes developing full-funnel paid media strategies, managing budgets, optimizing campaigns, and driving measurable results aligned with company growth goals.

Duties and Responsibilities:

• Building and managing campaigns within Meta Ads Manager (primary platform), with additional opportunities across LinkedIn and TikTok. 
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of channel strategies and implement improvements to optimize ROI.
• Partner with content creators, designers, and external vendors to produce engaging, channel-specific materials that resonate with target audiences.
• Manage channel-specific budgets, ensuring efficient allocation of resources and cost-effectiveness of campaigns.
• Manage the channel specific fulfillment of compliant, timely and effective tactics.
• Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints.
• Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth.
• Prepare regular performance channel analysis, offering actionable insights and recommendations to optimize results.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field
• 3-5 years of experience in marketing, with a focus on social ads management
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau)
• Strong understanding of marketing channels, including social media, direct mail, email, paid search, and SEO
• Exceptional communication and project management skills
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• A data-driven mindset with a knack for interpreting analytics to improve results
• Familiarity with A/B testing and conversion rate optimization techniques
• Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce)

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.