Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
ŌURA is seeking a detail-oriented and performance-driven Paid Social Specialist (US) to support the execution and optimization of our paid social programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across platforms such as Meta, TikTok, Snapchat, and other emerging social channels.
You’ll work closely with Paid Media leadership, channel leads, analytics, creative, and agency partners to ensure paid social campaigns are structured effectively, optimized rigorously, and aligned to both performance goals and regional campaign priorities.
What You’ll DoPaid Social Execution- Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
- Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
- Conduct ongoing performance monitoring and implement daily/weekly optimizations.
Testing & Creative Optimization
- Support structured testing across creative variations, audiences, placements, and bidding strategies.
- Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
- Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
Technical & Platform Operations
- Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
- Maintain clean account structure and campaign documentation.
- Support audience uploads, exclusions, and segmentation strategies.
Performance Reporting
- Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
- Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
- Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).
Cross-Functional Collaboration
- Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
- Work closely with agency partners to ensure high-quality execution and optimization rigor.
- 2-3+ years of hands-on experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit, Snapchat preferred).
- Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization.
- Experience running performance-focused paid social ads for omnichannel consumer brands.
- Comfort analyzing data and translating performance metrics into optimization actions.
- Detail-oriented, highly organized, and comfortable operating in-platform daily.
- Strong collaboration skills and ability to thrive in a fast-paced environment.
- Deep hands-on expertise within paid social, with a focus on executional excellence and optimization rigor.
- Highly hands-on and creative-performance focused.
- Critical to driving scalable customer acquisition through social platforms.
- Embedded within a global paid media team focused on measurable growth across multiple regions.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
- Amazing culture of collaborative and passionate coworkers
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1: $93,500 - $110,000
- Region 2: $85,000 - $100,000
- Region 3: $79,900 - $94,000
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:
- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
Skills Required
- 2-3+ years of hands-on experience managing paid social campaigns
- Hands-on experience with Meta and TikTok ad platforms
- Experience with Pinterest, Reddit, Snapchat ad platforms
- Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization
- Experience running performance-focused paid social ads for omnichannel consumer brands
- Ability to analyze performance metrics (CTR, CVR, CAC) and translate into optimization actions
- Experience with tracking and tag implementation including Facebook Pixel, CAPI integrations, and event configuration
- Product catalog management and hygiene experience
- Detail-oriented, highly organized, comfortable operating in-platform daily
- Strong collaboration skills and ability to thrive in a fast-paced environment
Ōura Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ōura and has not been reviewed or approved by Ōura.
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Fair & Transparent Compensation — Compensation is considered competitive for a midsize, high‑growth company, supported by posted role‑ and location‑based pay bands that signal structured ranges. A public equal‑pay pledge reinforces attention to fairness.
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Equity Value & Accessibility — Equity is a meaningful part of total compensation at a growing company, contributing to perceived upside over time. This ownership component complements base pay in the total rewards mix.
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Leave & Time Off Breadth — The package includes substantial PTO, paid holidays, and dedicated wellness days that together exceed a basic time‑off offering. This breadth of time away supports recovery and balance.
Ōura Insights
What We Do
Oura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped hundreds of thousands of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey. JOIN THE OURA TEAM Oura is full of skilled experts and we’re known to share a good laugh every now and then. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We respect our partners, privacy and the scientific method. We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco.
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