Paid Social Media Specialist

BELFOR Franchise Group (BFG) is a leading network of franchise businesses specializing in providing a wide range of restoration and home services. BELFOR Franchise Group is seeking a qualified candidate for a full-time Paid Social Media Specialist in Ann Arbor, MI. This position will be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. You will work closely with the marketing team to develop strategies, monitor performance, and ensure campaign objectives are met. The ideal candidate will be data-driven, highly organized, and have a deep understanding of paid social media advertising best practices. The position is an in office role at the BFG headquarters in Ann Arbor, MI.

Key Responsibilities:

• Campaign Strategy & Planning: Develop and implement paid social media strategies to meet business goals, including lead generation, brand awareness, website traffic, and sales.
• Ad Creation & Management: Create compelling ad copy, eye-catching visuals, and targeted audience segments across social platforms. Manage multiple campaigns simultaneously, from concept to execution.
• Budget Management: Oversee campaign budgets, track spending, and optimize bids to maximize return on investment (ROI).
• Performance Analysis & Optimization: Monitor the performance of paid social campaigns using analytics tools, adjust strategies, and optimize campaigns for continuous improvement in KPIs.
• A/B Testing: Conduct A/B tests on ads, targeting, and landing pages to enhance campaign performance.
• Collaboration: Work closely with internal teams (creative, content, SEO, analytics) to align paid social media efforts with overall marketing strategy.
• Reporting: Provide regular performance reports and insights on campaign effectiveness, including ROI, reach, engagement, and conversion metrics.
• Trend Analysis: Stay up-to-date with the latest trends, platform updates, and best practices in paid social advertising.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2+ years of experience managing paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Strong understanding of social media advertising tools and platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Proven track record of driving successful paid social campaigns with measurable results.
• Proficient in data analysis, reporting tools (Google Analytics, Facebook Insights, etc.), and campaign performance tracking.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong communication skills and attention to detail.
• Creative mindset with a passion for digital marketing and social media trends.
• Experience with retargeting, remarketing, and audience segmentation is a plus.

Preferred Skills:

• Experience with creative tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of e-commerce advertising and conversion funnel strategies.
• Familiarity with programmatic advertising or paid social on emerging platforms.