Social Paid Media Specialist
ABOUT US:
Silvertreebrands builds disruptive purpose-driven consumer and digital brands. Our power brands include Faithful to Nature, UCOOK, Pet Heaven and SKOON. We focus on building amazing customer experiences that are “Good for you, good for the planet.” We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial and performance-driven culture enables us to achieve executional excellence.
ABOUT THE ROLE:
We’re looking for a highly skilled Social Paid Media Specialist to own the Meta and TikTok ad strategy and execution across UCOOK, Pet Heaven, and Faithful to Nature. You’ll work closely with our in-house creative studio and brand teams to drive growth, conversions, and brand storytelling across Meta-owned platforms (Facebook and Instagram) as well as TikTok ads. The role is based in our central Cape Town office in Woodstock.
RESPONSIBILITIES:
- Develop and execute Meta and TikTok Ads strategy across all three brands.
- Set up, monitor, and optimize campaigns with a clear eye on KPIs (ROAS, CAC, CTR, etc.).
- Collaborate with studio and content teams to develop effective creatives
- Collaborate with Organic Social Teams across the brands to ensure coherent organic and paid social media strategy
- Collaborate with other paid media specialist (Google Suite) to align overall paid media strategy
- Conduct A/B testing across copy, visuals and placements.
- Provide regular performance reports and insights to key stakeholders.
- Stay on top of Meta platform and general social paid media changes and trends.
SKILLS AND COMPETENCIES
- Analytical mindset and confidence in using data to inform decisions.
- Strong grasp of paid social KPIs, attribution models, and campaign structures.
- Ability to craft compelling social strategies and campaigns to drive new customer acquisition
- Experience working with creative teams and briefing assets.
- Ability to juggle multiple brand strategies simultaneously.
REQUIREMENTS:
- 3–5 years experience in Meta and TikTok Ads management (agency or in-house).
- Demonstrated experience working in cross-functional teams (Marketing, Tech and Data).
- Proven ability to work independently, make decisions, and problem-solve in complex environments.
- Strong affinity to work with numbers, analyse, understand and draw conclusions
- Experience with other paid media platforms (Google, YouTube, etc.).
- Experience implementing social paid media strategies across eCommerce and traditional brick and mortar are advantages.
WHY JOIN US?
You’ll join a team of doers and builders, committed to sustainability and excellence. As Social Paid Media Specialist, you will be instrumental to deliver our brand message to new and existing customers. Future opportunities to grow within the marketing and or group/brand marketing space.
Skills Required
- 3-5 years experience in Meta and TikTok Ads management (agency or in-house)
- Demonstrated experience working in cross-functional teams (Marketing, Tech, Data)
- Proven ability to work independently, make decisions, and problem-solve in complex environments
- Analytical mindset with strong ability to work with numbers, analyze performance, and draw conclusions
- Experience with other paid media platforms (Google, YouTube)
- Experience implementing social paid media strategies across eCommerce and brick-and-mortar
- Experience collaborating with creative teams and briefing assets
What We Do
Silvertree Brands is a South African, purpose-driven direct-to-consumer and niche e-commerce company that builds, operates, and scales consumer and digital brands across Africa. It acts as an entrepreneur-led investment and growth partner, assembling a portfolio of brands and supporting their expansion. Its mission is to create a leading consumer-technology brand portfolio powerhouse, with a focus on differentiated products and customer-led growth.
