The Role
Leads paid social acquisition strategy and team management across Meta, TikTok, Telegram, and X. Owns campaign launches, optimization, scaling, testing, attribution, tracking accuracy, and performance against CPA, FTD, ROAS, and LTV targets. Collaborates with creative, compliance, and product teams, analyzes performance data, mentors specialists, monitors industry and platform changes, and identifies new growth channels within forex and CFD marketing.
Summary Generated by Built In
HFM is an internationally acclaimed multi-asset broker,
delivering cutting-edge trading tools, platforms, and conditions to
traders worldwide. We are committed to innovation, transparency, and
excellence in the financial markets.
As we
continue to expand, we are seeking a driven and strategic Paid Social Media Manager to join our team.
Responsibilities:
- Lead the day-to-day management and
strategic direction of the Paid Social team.
- Own performance across all paid social
acquisition channels.
- Launch, optimize, and scale campaigns
focused on Leads, FTDs, CPA, ROAS, and LTV.
- Work hands-on inside ad platforms
including:
- Meta Ads Manager
- Tik Tok Ads Manager
- Telegram Ads Manager
- X Ads
- Develop testing frameworks for creatives,
funnels, audiences, bidding strategies, and landing pages.
- Collaborate closely with creative,
compliance, and product teams.
- Analyze campaign performance and provide
actionable insights using data.
- Monitor tracking accuracy, attribution
models, and pixel implementation.
- Mentor and manage paid social specialists
within the team.
- Stay updated on platform changes,
compliance requirements, and industry trends within forex/CFD marketing.
- Identify new growth opportunities and
emerging acquisition channels.
- This person will be reporting to the
Performance Marketing Team Leader.
Requirements
- BSc/BA in
Marketing, Communications, Media, or a related field.
- 3–4+ years of hands-on Paid Social
experience within the forex/CFD industry
- Proven experience managing high-budget
performance campaigns
- Strong understanding of trader acquisition
funnels and lead quality optimization
- Deep expertise in Meta advertising and
strong experience with other social platforms
- Experience optimizing toward CPA, FTDs,
ROAS, and retention metric
- Strong analytical mindset
- Experience working with analytical tools
like Power BI, Looker Studio, Google Analytics & Excel/Spreadsheets
- Experience working with tracking tools,
attribution platforms, and analytics solutions like Google Tag Manager
- Ability to lead, coach, and develop a
performance-driven team
- Strong communication and stakeholder
management skills
- Fluent in English.
Resumes must be submitted in English.
Applicants must be eligible or have legal authorization to work in the country where the position is based.
Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits
- Hybrid
Work Model (2 days working from home)
- Comprehensive
Health plan starting from the first day of employment
- Pension
plan
- 13th
salary payment
- Additional
Paid Annual Leave (up to 30 days, based on years of
service)
- Up
to 5 Carry over annual leave days from previous year to the next
one
- Birthday
Leave
- Lifelong Learning
Allowance & Paid Educational Leave
- Monthly
Wolt Vouchers
- Monthly
meals & treats at the office
- Participation
in company's Group Discount Scheme
- Gym
Membership
- Referral
Bonus Program
- Summer
Short Fridays (August)
Additional
Support
- Visa
Sponsorship and Relocation Assistance
Sounds
like you? Let’s write the next chapter together!
All
Applications will be handled with the strictest
confidentiality.
Skills Required
- BSc or BA in Marketing, Communications, Media, or a related field
- 3–4+ years of hands-on paid social experience within the forex or CFD industry
- Experience managing high-budget performance campaigns
- Strong understanding of trader acquisition funnels and lead quality optimization
- Deep expertise in Meta advertising and strong experience with other social platforms
- Experience optimizing campaigns toward CPA, FTDs, ROAS, and retention metrics
- Strong analytical mindset
- Experience with Power BI, Looker Studio, Google Analytics, and Excel or spreadsheets
- Experience with tracking tools, attribution platforms, and analytics solutions such as Google Tag Manager
- Ability to lead, coach, and develop a performance-driven team
- Strong communication and stakeholder management skills
- Fluency in English
- Eligibility or legal authorization to work in the country where the position is based
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The Company
What We Do
HFM is an internationally acclaimed, regulated multi-asset broker serving retail and institutional clients worldwide. The company provides online trading services and platforms across forex, contracts for difference (CFDs), futures, commodities, stocks, and indices. Its offering emphasizes competitive trading conditions, innovative tools, partner support, and access to multiple global markets through its financial technology infrastructure, helping traders participate in global markets.
