Paid Social Media Executive

Job Description:

Paid Social Media Executive

Hybrid role

Salford Quays, Bupa Place

Permanent

Full Time (37.5 hours per week)

£25k (negotiable, depending on experience)

We make health happen

At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. As a global healthcare leader with no shareholders, our focus is always on our customers and our people. We reinvest profits into better care, better experiences, and better outcomes.

As a Paid Social Media Executive, you’ll play a key role in helping us connect with people across the UK through engaging, effective social media campaigns. You’ll support a wide range of business areas – from Health Insurance and Pay as You Go healthcare, to Care Services and Brand – helping us reach the right people with the right message at the right time. It’s a great opportunity to grow your digital marketing career in a team that’s passionate about making a real difference.

Key Responsibilities

• Support the day-to-day delivery and optimisation of paid social advertising across platforms like Facebook and Instagram.

• Help plan and run campaigns that meet performance goals, working closely with marketing stakeholders.

• Segment and structure campaigns to reach the right audiences, based on clear briefs.

• Track and analyse campaign performance, using data to make smart decisions and improve results.

• Create clear, insightful reports with recommendations for future activity.

• Keep internal teams updated on campaign progress and respond to questions or concerns.

• Collaborate with the wider marketing team to align social activity with other channels.

• Stay up to date with the latest social media trends and tools, and help us test new opportunities.

• Make sure all campaigns meet FCA regulations and are properly recorded in our audit systems.

What We’re Looking For

We’re looking for someone who’s passionate about digital media and ready to take the next step in their marketing career. You’ll need:

• At least 6 months’ experience managing paid social campaigns – especially on Meta platforms (Facebook and Instagram).

• A good understanding of conversion tracking and campaign reporting.

• Strong analytical and problem-solving skills.

• Great attention to detail and organisational skills.

• Confident communication and stakeholder management.

• A proactive, collaborative approach to working in a team.

• A degree or equivalent experience in a relevant field.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

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