Performance Marketing Manager

As Iru's Paid Social Marketing Manager, you'll own strategy and execution across our core paid social channels: LinkedIn, Meta, Reddit, YouTube, and CTV. This is a hands-on role with real strategic ownership. You're not executing someone else's playbook. You're building it.

Working directly with the Head of Marketing, you'll define campaign architecture, manage spend, and drive performance across the full paid social mix. You'll translate product positioning and audience insights into channel strategies that generate pipeline, and you'll get directly into platforms to execute, optimize, and validate that what's running is working.

You communicate clearly because you think clearly. You know how to present performance to leadership and make the case for where the budget should go next.

Must be able to work onsite Tuesday through Thursday in our Coral Gables office.

What You'll Do

Strategy and Planning

Own paid social strategy, budget allocation, and performance optimization across LinkedIn, Meta, Reddit, YouTube, and CTV

Translate campaign briefs and audience segments into channel-specific plans with clear performance benchmarks and ROI targets

Define the experimentation roadmap spanning creative, messaging, CTAs, audiences, and formats

Build forecasts for campaign performance including expected pipeline contribution and conversion benchmarks

Execution and Optimization

Execute campaigns end to end: build, launch, monitor, and optimize across all paid social platforms

Write creative briefs and partner with designers and content to develop assets that perform

Interpret performance data, identify what's working, and make fast decisions on optimization and budget reallocation

Experiment with new formats, placements, and emerging channels to drive growth

Create repeatable campaign motions and document playbooks that scale

Cross-functional Collaboration

Work closely with content, lifecycle, creative, and web to ensure paid social activities ladder into broader campaign goals

Partner with sales leadership on lead quality, routing, and SDR follow-up alignment

Deliver regular performance reporting and executive-level insights on channel ROI and funnel contribution

What We're Looking For

4+ years of experience in paid social, growth marketing, or performance marketing in B2B SaaS or tech
Deep hands-on expertise across LinkedIn, Meta, and Reddit.
Proven ability to own strategy and execution simultaneously without dropping either
Strong analytical skills. You can build a forecast, read a funnel, and make optimization calls from data.
Experience working with creative and content teams to develop high-performing assets
Clear, confident communicator who can present performance and recommendations at the leadership level
Autonomous and accountable. You do not need someone to tell you what to do next.

Nice to Have

Experience with ABM platforms or account-based targeting strategies
Familiarity with HubSpot or similar CRM for lead tracking and attribution
Experience running CTV or streaming ad campaigns
Exposure to B2B security or IT software buying cycles