Paid Social Marketing Associate

Responsibilities

Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships

Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns

Assist in the execution, management, and optimization of paid social advertising campaigns across Meta Ads (Facebook & Instagram) & TikTok Shop

Monitor paid social campaign performance daily across all active platforms, tracking budgets, pacing, ROAS, CPA, CTR, CPM, CPC, and other key performance metrics to ensure campaigns remain on target

Manage campaign budgets by adjusting daily and lifetime spend, reallocating budget toward top-performing campaigns, and ensuring monthly media spend aligns with overall marketing objectives

Analyze campaign data to identify trends and optimization opportunities, then implement tactical changes—including audience targeting, bidding strategies, placements, creative rotation, and budget allocation—to improve campaign performance and maximize return on ad spend

Collaborate with the Creative, E-commerce, and Brand Marketing teams to develop high-performing ad creatives, including static, video, carousel, and UGC-style content

Partner with the Social Media, Creative, and Influencer Marketing teams to identify high-performing organic content, creator partnerships, and UGC that can be scaled through paid media, including boosted posts, creator whitelisting, and paid amplification

Execute ongoing testing across audiences, creative assets, messaging, placements, campaign structures, and bidding strategies to continuously improve acquisition efficiency, conversion rates, and return on ad spend

Utilize AI-powered marketing tools and automation platforms to streamline campaign management, reporting, creative analysis, audience insights, and optimization workflows. Continuously evaluate emerging AI technologies that improve campaign performance, operational efficiency, and decision-making

Build automated reporting dashboards and leverage AI-assisted analytics to identify trends, surface optimization opportunities, forecast performance, and reduce manual reporting

Stay current on platform updates, AI advancements, privacy changes, consumer behavior, and competitive activity across the digital advertising landscape, proactively recommending new strategies and testing opportunities

Assist in launching new advertising channels, beta features, AI-driven campaign products, and emerging paid media opportunities that support customer acquisition and revenue growth

Prepare weekly, monthly, and campaign-level performance reports that translate campaign data into clear business insights, strategic recommendations, and next steps for cross-functional stakeholders

Collaborate closely with the E-commerce, Merchandising, and Brand Marketing teams to align paid media strategies with seasonal collections, product launches, promotional calendars, inventory priorities, and key retail moments

Support campaign tracking, attribution, and measurement through Google Analytics (GA4), Meta Pixel, TikTok Pixel, Google Tag Manager, and other marketing technologies to ensure accurate performance reporting

Experience generating and analyzing performance reports using Meta Ads Manager, Triple Whale, GA4, and AI-powered analytics tools such as Claude or ChatGPT

Develop a deep understanding of fashion and apparel performance marketing, recognizing how merchandising, trend cycles, creative refresh cadence, product lifecycle, inventory availability, and customer purchasing behavior influence media buying decisions. Apply these insights to optimize campaigns for premium fashion and lifestyle brands

Ensure all paid media initiatives align with brand identity, customer acquisition goals, profitability targets, and long-term business objectives while maintaining a disciplined, data-driven approach to performance marketing

Qualifications

Required experience managing paid social campaigns for apparel, fashion, or lifestyle brands

Bachelor's degree in Marketing, Advertising, Communications or a related field

2–3 years of experience managing or supporting paid social media campaigns for an e-commerce retailer, fashion brand, consumer products company, or digital marketing agency

Hands-on experience with Meta Ads Manager and familiarity with TikTok Ads Manager

Experience analyzing campaign performance and translating data into actionable recommendations

Demonstrated experience using AI-powered marketing and analytics tools to improve campaign performance, automate reporting, accelerate data analysis, and optimize paid media workflows

Experience working with Shopify and e-commerce marketing is strongly preferred

Familiarity with Meta Pixel, TikTok Pixel, Google Tag Manager, and conversion tracking best practices

Strong understanding of AI-assisted performance marketing platforms, predictive analytics, automated bidding strategies, and marketing automation technologies

Experience applying AI tools to audience research, creative performance analysis, reporting, forecasting, and campaign optimization—not limited to generative AI applications

Proven experience managing paid social campaigns for fashion, apparel, lifestyle, or consumer brands with a strong understanding of merchandising calendars, seasonal launches, creative testing cadence, and e-commerce performance metrics

Passion for fashion, digital marketing, social media, and consumer trends

Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships

Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns

Preferred Qualifications

Must live near the Los Angeles area
Traditionally work a Monday - Friday role, 9 am - 5:30 pm 
BUT be prepared to provide additional oversight during critical business periods, including major product launches, promotional events, and seasonal campaigns, ensuring paid media performance remains aligned with business objectives which can include weekends