The Role
Lead paid social user acquisition across APAC: build media plans, set up and optimize campaigns (Meta, TikTok, X, etc.), run A/B tests, analyze performance, and collaborate with creative, data, brand, and product teams to meet CPA and ROAS goals.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective:
Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets.
Responsibilities:
- Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals
- Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others)
- Run ongoing A/B tests on creatives, audiences, and formats to improve performance
- Analyze campaign performance and translate data into actionable insights
- Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns
- Stay up to date on platform algorithm changes, new ad formats, and emerging trends
Requirements:
- Strong experience managing both app and web acquisition campaigns
- Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X, etc.)
- Ideal to have AppsFlyer experience, including deep links and deferred deep links
- Strong analytical skills and experience with marketing analytics tools
- Experience in crypto, fintech, or online trading platforms
- Strong APAC paid social experience, including local platforms
- Experience with additional platforms such as Reddit and regional APAC social networks
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Skills Required
- Strong experience managing both app and web acquisition campaigns
- Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X)
- AppsFlyer experience, including deep links and deferred deep links
- Strong analytical skills and experience with marketing analytics tools
- Experience in crypto, fintech, or online trading platforms
- Strong APAC paid social experience, including local platforms
- Experience with additional platforms such as Reddit and regional APAC social networks
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
