Paid Social Manager

Reposted 13 Days Ago
Be an Early Applicant
Pleasanton, CA, USA
In-Office
50K-151K Annually
Mid level
Software
The Role
The Paid Social Manager will lead campaign execution on Meta, TikTok, and Pinterest, focusing on audience strategy, optimization, and performance analysis.
Summary Generated by Built In

Why Vagaro? At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence. Plus, we know how to have fun while getting the job done!

What you'll Be Doing: We’re hiring a Paid Social Manager to lead hands-on execution across Meta (Facebook & Instagram), with additional platforms including TikTok and Pinterest. This role blends strategic thinking with deep, day-to-day campaign ownership.

You’ll be responsible for turning creative, audience strategy, and data into scalable growth.

*This role is based onsite in Pleasanton, CA Monday through Friday*

Compensation

  • Base Annual Salary: $114,000 - $151,000
  • Annual Bonus: Up to 10%

Your Impact: 

  • Own paid social execution across Meta, TikTok, and Pinterest
  • Build, launch, and optimize campaigns end-to-end:
    • Audience strategy (prospecting, retargeting, lookalikes)
    • Creative testing frameworks
    • Budget pacing and bid optimization
  • Work closely with design and content teams to request, test, and iterate ad creatives
  • Analyze performance across the funnel and identify optimization levers
  • Manage creative testing velocity and performance learnings
  • Ensure accurate tracking, attribution, and event setup
  • Produce clear performance reporting and insights for stakeholders
  • Stay on top of platform updates, best practices, and emerging formats

    What you Bring: 

    • 4+ years of hands-on paid social experience
    • Deep expertise in Meta Ads Manager
    • Experience running campaigns on TikTok Ads and/or Pinterest Ads
    • Strong understanding of creative performance drivers
    • Highly data-driven with strong analytical skills
    • Comfortable working with performance dashboards and raw data
    • Experience collaborating with creative and analytics teams

    Nice to Have:

    • Experience scaling spend while maintaining efficiency
    • Familiarity with multi-touch attribution and incrementality
    • Experience optimizing for long-term value, not just ROAS


      Why You’ll Love Working Here: 💖

      • Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
      • Generous PTO: 15 accrued days, plus 10 company holidays annually.
      • Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family. 🏥
      • Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟️
      • Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
      • Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽️
      • Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account. 📚
      • Financial Security: 401k program with 4% matching and optional life/supplemental insurance. 💰
      • Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀


      Equal Opportunity Employer:

      Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.

      Privacy Policy:
      Your privacy matters! At Vagaro, we are committed to protecting your personal information. Before proceeding with your application, please review our Employee and Applicant Privacy Notice here. By submitting your application, you acknowledge that you have read and understood our Privacy Notice, which outlines how we collect, use, disclose, and protect your information during the recruitment and employment process.

      Vagaro is an E-Verify employer. Learn more at www.e-verify.gov

      Learn More About Vagaro:
      Visit us at vagaro.com/pro and vagaro.com to learn more.]

      Top Skills

      Meta Ads Manager
      Pinterest Ads
      Tiktok Ads
      Am I A Good Fit?
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      The Company
      HQ: Pleasanton, CA
      237 Employees
      Year Founded: 2009

      What We Do

      Vagaro Inc. is a leading business management platform and online marketplace that powers the needs of the beauty, fitness and wellness industries. More than 178,000 service professionals across the U.S., Canada, the U.K. and Australia use Vagaro to manage, market and grow their business. The platform runs on any device and has the ability to accept online bookings, schedule clients, run marketing campaigns and manage overall business operations. Payment processing is seamlessly integrated into the platform and engineered to support fully contactless payment methods. Consumers choose Vagaro to search for and book wellness services on any device. In 2020, more than 76 million appointments were booked through Vagaro. Headquartered in Pleasanton, CA, the office is close to the 580, 680, BART station, many great restaurants, and two fantastic downtowns. Bike into work, have a fresh cappuccino, and enjoy plenty of snacks from our fully stocked kitchen. Furthermore, you can settle in with your friendly colleagues and enjoy your workday with a collaborative team in a rapidly growing company. Come and join Team Vagaro! We are hiring. Apply for a job today. https://sales.vagaro.com/careers

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