The Role
The Paid Social Manager will oversee social media paid campaigns, optimize performance, manage reporting, and support brand partnerships and events.
Summary Generated by Built In
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Work Schedule
Ability to work full-time in office M-F and nights and weekends as needed.
What You’ll Do
• Manage post-sale operations, including campaign overviews and statement of work execution
Oversee campaign delivery across multiple channels, including social media, video, and dynamic ad insertion
• Execute and optimize paid media campaigns across social platforms including Instagram, META, TikTok, Pinterest, and Twitter/X, as well as Google Ads
• Support brand partnership campaigns from setup through delivery, including paid social execution
• Support paid social campaign execution for tentpole and experiential events, including ComplexCon and Complex Family Style
• Collaborate with the strategy, account management and ad operations to optimize reporting and campaign performance
• Provide comprehensive campaign reporting, insights, and proactive communication around under-delivery for paid social campaigns
• Execute and optimize paid media campaigns across social platforms including Instagram, META, TikTok, Pinterest, and Twitter/X, as well as Google Ads
• Support brand partnership campaigns from setup through delivery, including paid social execution
• Support paid social campaign execution for tentpole and experiential events, including ComplexCon and Complex Family Style
• Collaborate with the strategy, account management and ad operations to optimize reporting and campaign performance
• Provide comprehensive campaign reporting, insights, and proactive communication around under-delivery for paid social campaigns
• Collaborate with the Finance team to support month-end billing processes
• Deliver regular performance reports and spend analysis for paid and organic social
• Compile and present market insights to the sales team, including new social ad products
• Streamline operational processes to support growth initiatives
• Deliver regular performance reports and spend analysis for paid and organic social
• Compile and present market insights to the sales team, including new social ad products
• Streamline operational processes to support growth initiatives
Who You Are
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience managing paid and organic social campaigns across Instagram,
META, TikTok, Pinterest, X, and Google Ads
• Experience in brand partnerships and setting up paid social campaigns from start to
finish in Ads Manager
• Experience supporting live events or tentpole campaigns with paid social amplification
• Proven track record of driving audience growth and managing successful paid media
campaigns
• Exceptional attention to detail, with the ability to manage multiple campaigns
simultaneously without dropping the ball on execution
• Strong analytical skills with the ability to interpret data and drive decisions
• Excellent communication and project management skills
• Ability to work full-time in office M-F and nights and weekends as needed
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of experience managing paid and organic social campaigns
- Experience in brand partnerships and setting up paid social campaigns in Ads Manager
- Experience supporting live events or tentpole campaigns
- Proven track record of driving audience growth with paid media campaigns
- Exceptional attention to detail and project management skills
- Strong analytical skills to interpret data
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The Company
What We Do
Complex NTWRK champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. From pop culture and style (Complex), music discovery (Pigeons and Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — if you want to be part of what's next and build valuable relationships with the audiences who live in it, join us at Complex NTWRK. Complex NTWRK creates and distributes original programming with premium distributors including Netflix, Hulu, Facebook, Snap, Fuse, Pluto TV, Roku and more. Our content spans across music to movies, sports to video games, sneakers, fashion to food and more. In 2016, Complex launched its flagship event ComplexCon in Long Beach, California, to bring the "Internet to life."
