The Role
Manage paid social and display client accounts, developing cross-channel strategies, executing and optimizing campaigns across Meta, TikTok, DV360 and related platforms. Responsibilities include client communication, media planning, budget and delivery management, performance analysis, testing, risk identification, account growth, and collaboration with creative, analytics, retail media and ad technology teams. The role also supports knowledge sharing and junior colleague development.
Summary Generated by Built In
Purpose of the Role
As a Paid Social & Display Account Manager, you will manage a portfolio of clients and take
day-to-day ownership of cross-channel paid media strategy, campaign execution, optimisation
and client communication.
The role will primarily cover Paid Social and Display/Programmatic activity, working across
platforms such as Meta, TikTok, DV360 and other relevant media platforms.
You will be responsible for translating client objectives into effective media strategies across
awareness, consideration and performance objectives, while ensuring campaigns are delivered
accurately, optimised proactively and connected to clear business outcomes.
This is a hands-on role combining platform expertise, performance analysis, and client
management. Experience with Meta and DV360 is highly desirable, particularly as the team
continues to expand its capabilities into paid social, CTV and full-funnel capabilities.
Key Responsibilities
Client & Account Management
● Act as the main day-to-day contact for selected Paid Social and Display clients.
● Develop a clear understanding of their business, marketing and commercial objectives.
● Communicate campaign performance, opportunities, risks and recommendations clearly.
● Manage timelines, deliverables and client expectations.
● Coordinate activity across internal specialists, creative teams, analytics teams and
external partners.
● Escalate significant strategic, commercial or delivery matters when required.
Paid Social & Display Strategy & Execution
● Develop and execute Paid Social strategies across platforms such as Meta, TikTok, and
Youtube (DV360).
● Manage campaigns across awareness, traffic, engagement, lead generation, acquisition,
e-commerce and conversion objectives.
● Develop campaign structures covering audiences, targeting, budgets, bidding,
placements and creative requirements.
● Work with clients and creative teams to identify appropriate formats and creative
requirements.
● Ensure campaigns are launched accurately, monitored consistently and delivered on
time.
● Develop structured testing plans across audiences, creative, bidding and campaign
formats.
● Identify performance and delivery risks before they become material issues.
● Balance short-term performance objectives with longer-term reach, awareness and
learning goals.
Account Development
● Identify opportunities to grow client activity across Paid Social, Display, Video, CTV and
wider media services.
● Support forecasting of media spend and service revenue.
● Identify new platform, format or audience opportunities that can create client value.
Operational Excellence
● Manage multiple accounts, campaigns and deadlines in parallel.
● Maintain accurate media plans, trackers, forecasts and documentation.
● Take ownership of agreed actions without requiring repeated follow-up.
● Raise risks and blockers early.
● Follow campaign governance and quality-assurance processes.
● Share platform updates, campaign learnings and testing results with the wider team.
Team Collaboration & Development
● Work closely with specialists supporting campaign delivery.
● Share Paid Social and Display knowledge across the wider team.
● Collaborate with specialists across Retail Media, Analytics, Data and Ad Tech.
● Help develop increasingly integrated cross-channel media strategies.
Required Skills & Experience
● At least 3 years of experience in digital media, Paid Social, Display or Programmatic
advertising.
● Strong hands-on experience managing Paid Social campaigns.
● Strong working knowledge of Meta Ads Manager.
● Experience planning or managing Video on DV360.
● Strong understanding of audiences, targeting, bidding, budgeting, pacing and
optimisation.
● Experience managing campaigns across both upper- and lower-funnel objectives.
Strong understanding of media performance and measurement metrics.
● Ability to translate campaign data into clear recommendations.
● Experience managing meaningful media budgets.
● Ability to manage multiple campaigns, clients and deadlines simultaneously.
● Strong attention to detail and campaign-management discipline.
● Proactive approach to identifying risks and opportunities.
Nice to Have
● Hands-on experience with Amazon DSP.
● Experience with CTV or premium video activation.
● Experience working with e-commerce or retail clients.
● Knowledge of CM360 or wider Google Marketing Platform tools.
● Experience with brand-lift, incrementality or attribution studies.
● Experience with first-party audience activation.
● Experience mentoring or managing junior team members.
Success in This Role Looks Like
Client Success
● Communication is clear, proactive and relevant.
● Recommendations are connected to business objectives rather than individual platform
metrics.
● Risks are identified early and accompanied by proposed solutions.
Campaign Performance
● Campaigns launch accurately and on time.
● Budgets are managed responsibly and against agreed plans.
● Optimisations are proactive, evidence-based and well documented.
● Testing produces actionable learnings.
● Strategies become more sophisticated across Paid Social, Display, Video and audiences
over time.
Ownership
● Accounts and delivery workflows are managed independently.
● Actions do not depend on senior team members repeatedly chasing for updates.
● Relevant stakeholders have clear visibility of performance, risks and next steps.
● Support is requested early when required.
● New channels, formats and capabilities are recommended where they can add value.
● The role contributes to client retention and growth.
Team Contribution
● Knowledge and platform learnings are shared across the wider team.
● Junior colleagues receive appropriate support and guidance.
● The role contributes to stronger and more scalable Paid Social, Display and
Programmatic capabilities across Artefact.
Skills Required
- At least 3 years of experience in digital media, paid social, display, or programmatic advertising
- Hands-on experience managing paid social campaigns
- Strong working knowledge of Meta Ads Manager
- Experience planning or managing video campaigns on DV360
- Understanding of audiences, targeting, bidding, budgeting, pacing, and optimization
- Experience managing campaigns across upper- and lower-funnel objectives
- Understanding of media performance and measurement metrics
- Ability to translate campaign data into clear recommendations
- Experience managing meaningful media budgets
- Ability to manage multiple campaigns, clients, and deadlines simultaneously
- Strong attention to detail and campaign-management discipline
- Proactive approach to identifying risks and opportunities
- Hands-on experience with Amazon DSP
- Experience with CTV or premium video activation
- Experience working with e-commerce or retail clients
- Knowledge of CM360 or wider Google Marketing Platform tools
- Experience with brand-lift, incrementality, or attribution studies
- Experience with first-party audience activation
- Experience mentoring or managing junior team members
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The Company
What We Do
Wildnet Technologies is an award-winning digital marketing and SEO agency providing AI-powered SEO, performance marketing, white-label marketing execution, and IT services. Its offerings also include web and mobile application development, e-commerce and ERP solutions, link building, content strategy, and paid advertising. The company helps brands and agencies expand their online reach, improve rankings, generate traffic, and build scalable digital growth engines.
