Paid Social Creative Strategist (Contract)

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Los Angeles, CA, USA
In-Office or Remote
80-120 Hourly
Mid level
Information Technology • Internet of Things
The Role
Lead audience and market research to generate ad concepts and write creative briefs for Instagram, Facebook, and TikTok. Define tests, isolate variables, partner with performance marketers, and iterate based on hook rate, hold rate, and CTR to scale winning paid social creative.
Summary Generated by Built In
About Suno

We're building the world's first creative entertainment platform, where the entire world can feel the joy and fulfilment of making music. Music is for everyone: Our users include everyone from grandmothers creating songs for their loved ones, to Grammy winners using Suno Studio, our power tool, to make the most popular hits in the world.

Building the future of entertainment requires ambition. The pace is fast, the problems are hard, and the work demands ownership and intensity. For the right people, it’s incredibly rewarding: a chance to shape a new medium, work with a small team that cares deeply about quality, make music, drink too much coffee, and build something that millions of people use to express themselves in ways that were never before possible.

Suno is the fastest growing consumer entertainment company and the leader in AI music. We are backed by leading investors including Bond Capital, Menlo Ventures, Lightspeed Venture Partners, IVP, Forerunner, Union Square Ventures, Alkeon, Quiet, Matrix Partners, Schroders Capital and, NVentures (venture arm of NVIDIA).

Founded in 2023 by Harvard alumni with a shared passion for music, Suno has quickly grown to 200 employees while empowering more than 100 million people to create original songs. In 2026, we raised a $400 million Series D at a $5.4 billion valuation to continue building innovative products that amplify creativity and imagination.

About the Role

Suno’s growth runs on paid social, and paid social runs on creative. This is the role that decides what that creative is and why: the strategist who turns audience insight into the concepts everyone else executes. You’ll lead the audience and market research that uncovers new angles, pain points, and use cases, then turn them into a steady backlog of concepts and briefs that designers and editors run with across Instagram, Facebook, and TikTok.

This is a high-ownership role with real strategic latitude. You won’t be handed a brief and told to fill it, you’ll write the briefs. You’ll bring your own read on which audiences are worth chasing, what story wins them, and which formats to test, then move fast to test, iterate, and find what wins. Great work here is measured by performance, and you’ll see the results of your concepts quickly enough to act on them.

If you think in audiences and angles, read hook rate and hold rate as fluently as you spot a fresh one, and want your concepts running in front of a massive global audience within days, this one is for you.

What You’ll Do
  • Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.

  • Turn that research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.

  • Write sharp creative briefs that give designers, editors, and producers a clear direction to execute against.

  • Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.

  • Define what to test next and why, isolating variables so every result teaches us something.

  • Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue, so no single winner carries the account too long.

  • Partner with performance marketing managers to turn account needs into concrete creative direction.

  • Read performance signals and feed them back into sharper concepts, as bandwidth allows.

What You’ll Need

Must-Haves

  • Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.

  • A strong track record of paid social creative for live Meta and/or TikTok campaigns, with results you can speak to.

  • A real grasp of direct-response creative: audiences, angles, hooks, and why an ad wins or loses, not just how it looks.

  • Deep fluency in audience and market research, and the instinct to turn it into non-obvious angles.

  • The range to own strategy end to end and the scrappiness to write the hooks and do the research yourself. No task is beneath you.

  • A proactive, self-directed working style. You spot what’s missing and bring ideas without being asked.

  • Fluency in Motion (or a comparable creative analytics tool) to read what’s driving performance and act on it.

  • Comfort reading metrics such as hook rate, hold rate, and CTR, and turning them into the next round of concepts.

Nice-to-Haves

  • Experience at a consumer subscription app, a growth agency running paid social, or a DTC/ecommerce brand.

  • Comfort folding AI tools into research and ideation to move faster.

  • A love of music and an eye for culture.

Compensation

This is a contract role paying $80 to $120 per hour, depending on experience, at roughly 20 to 40 hours per week.

Additional Notes

Applicants must be eligible to work in the US.

Suno is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the Massachusetts Fair Chance in Employment Act, NYC Fair Chance Act, LA City Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.

Skills Required

  • Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.
  • Strong track record of paid social creative for live Meta and/or TikTok campaigns with measurable results.
  • Deep understanding of direct-response creative: audiences, angles, hooks, and why ads win or lose.
  • Fluency in audience and market research and ability to turn insights into non-obvious angles.
  • Ability to own strategy end-to-end and perform hands-on tasks like writing hooks and conducting research.
  • Proactive, self-directed working style; ability to identify gaps and bring ideas without being asked.
  • Fluency in Motion or a comparable creative analytics tool.
  • Comfort reading metrics such as hook rate, hold rate, and CTR and using them to inform creative direction.

Suno (suno.com) Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Suno (suno.com) and has not been reviewed or approved by Suno (suno.com).

  • Leave & Time Off Breadth Time off is positioned as highly flexible, with unlimited PTO and unlimited sick days alongside a set of company holidays. This structure can materially improve perceived total rewards for employees who can comfortably take time away.
  • Parental & Family Support Parental leave is described as notably strong, offering 16 weeks fully paid for both birthing and non-birthing parents. This level of paid leave can meaningfully reduce financial and career disruption for new parents.
  • Retirement Support Retirement benefits include Traditional and Roth 401(k) options with a stated 3% safe-harbor company match. This provides a clear employer contribution that strengthens long-term compensation beyond cash pay.

Suno (suno.com) Insights

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The Company
HQ: Cambridge, MA
144 Employees
Year Founded: 2022

What We Do

Suno is building a future where anyone can make music. Whether you're a shower singer or a charting artist, we break barriers between you and the song you dream of making. No instrument needed, just imagination. From your mind to music

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