Who we are
We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.
We pride ourselves on fostering a dynamic and inclusive work environment. We value creativity, collaboration, and diversity. We believe in pushing boundaries, embracing new ideas, and challenging conventional thinking to create impactful and memorable campaigns. We encourage employees to think outside the box, take risks, and pursue excellence in their work.
Overview
The Paid Social Analyst will lead the management and optimization of paid social campaigns across various social media platforms including Meta, LinkedIn, Twitter/X, Pinterest, Reddit, and TikTok. In this role, you will manage data-driven paid social media campaigns, and look to provide optimization recommendations and actionable insights to achieve client goals. You will work closely with internal media, strategy, and analytics teams.
Key Responsibilities
- Develop and implement paid social media strategies to align with client objectives
- Familiarity with working toward awareness, engagement, and acquisition goals.
- Oversee campaign creation and optimizations across major social platforms:
- Meta (Facebook/Instagram), LinkedIn, Reddit, Snapchat, TikTok, Pinterest, and Twitter/X.
- Manage campaign budgets effectively, tracking spend to ensure alignment with client goals.
- Collaborate with both AdOps and analytics teams to ensure proper campaign measurement against key KPIs and identify optimization opportunities.
- Handle the QA processes as it relates to Pre and Post campaign launch
- Monitor, analyze, and report on campaign performance daily, delivering actionable insights.
- Support our internal team of Media Planners and Assistant Planners, ensuring high-quality output
- Stay current on social media trends, tools, and platform updates.
- Other duties as assigned.
Qualifications
- 2+ years of experience managing paid social media campaigns, with expertise in platforms such as Meta, LinkedIn, Twitter/X, Pinterest, Reddit, Snapchat, TikTok, CM360,
- Demonstrated success in managing high-budget, high-volume campaigns.
- Proven experience building targeting audiences, setting up exclusions and targeting suppressions.
- Strong understanding of social media metrics and analytics tools, including experience with tools like Google Analytics and Facebook Business Manager.
- Excellent communication skills, with the ability to present insights and campaign updates effectively.
- Ability to prioritize multiple projects, and meet deadlines in a dynamic environment.
- Creative thinker with attention to detail and a problem-solving approach.
- Competence with AI platforms such as Microsoft CoPilot and ChatGPT
- Building and launching against a creative Matrix in accordance to client briefing details.
We take care of you
Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
Diversity and Inclusion
At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer
At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
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What We Do
Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.
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