SheMed is transforming women’s healthcare with bold innovation and a relentless focus on results. As leaders in personalised healthcare, we empower women on their weight loss journeys through science-backed, GLP-1 focused programmes designed for sustainable, long-term success. Combining cutting-edge technology, tailored treatments, and a deep commitment to patient-centric care, we are setting a new standard in healthcare that puts women first.
With the energy and ambition of a start-up, we’re breaking barriers and redefining the healthcare experience. Innovation drives everything we do from crafting intuitive, results-oriented programmes to seamlessly integrating healthcare into the fast-paced lives of modern women.
Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London.
Purpose of Role:
The Growth Marketing Manager will own and scale SheMed’s paid social activity, with a primary focus on Meta, alongside other channels such as TikTok, Reddit and X. You’ll be responsible for driving efficient customer acquisition through smart campaign strategy, relentless creative testing, and data-led optimisation. This is a hands-on role for someone who loves performance marketing, moves quickly, and is excited to grow alongside one of the fastest-moving brands in women’s health.
What You'll Work On:
Paid Social Strategy & Performance
- Own the day-to-day management and optimisation of paid campaigns across Meta and other
smaller channels. - Support testing and growth.
- Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS.
- Identify opportunities to scale spend while maintaining acquisition efficiency.
- Monitor performance daily and move quickly when campaigns or audiences are underperforming.
Creative Testing & Optimisation
- Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts.
- Work closely with Brand and Creative to develop a consistent pipeline of new performance creative.
- Turn campaign data into clear creative insights and actionable briefs.
- Identify winning concepts and iterate quickly to find further opportunities for scale.
Data & Growth
- Analyse performance across the full acquisition funnel.
- Use data to understand consumer behaviour and identify opportunities to improve conversion.
- Produce clear reporting on performance, learnings and next steps.
- Stay ahead of platform changes, competitor activity and emerging paid social opportunities.
Cross-Functional Execution
- Work closely with Growth, Brand, CRM, Product and Data to ensure paid activity supports wider company goals.
- Coordinate campaigns around key launches, promotions and brand moments.
- Bring new ideas to the table and proactively identify opportunities rather than waiting for direction.
What We're Looking For:
- 2–4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand.
- Strong, hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
- Experience running and optimising campaigns on TikTok Ads Manager.
- A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
- Experience managing meaningful paid media budgets and making confident budget allocation decisions.
- Strong understanding of creative testing and what makes paid social creative convert.
- Commercial and analytical mindset with the ability to turn data into clear actions.
- Highly organised and able to manage multiple campaigns, tests and priorities at once.
- Comfortable working at speed in an environment where priorities can change quickly.
- Proactive, ambitious and eager to take ownership rather than wait to be told what to do.
- Strong communicator who can work effectively across creative, data, product and marketing teams.
- Excited by SheMed's mission and motivated by the opportunity to grow with the company.
Perks at Work:
- A mission-driven team focused on closing the women’s health gap
- Competitive Salary
- 25 days holiday
- Breakfast and all day snacks
- Monthly socials
- Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
- £80 contribution to noise cancelling headphones
- Life insurance cover of 4x salary
- Pension contribution matched up to 5%
- Cycle to work scheme
Skills Required
- 2-4+ years of hands-on paid social experience
- Experience in a high-growth D2C, consumer, health, or wellness brand
- Hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling, and reporting
- Experience running and optimising TikTok Ads Manager campaigns
- Strong understanding of CAC, CPA, ROAS, CTR, CVR, and LTV
- Experience managing meaningful paid media budgets
- Ability to make confident budget allocation decisions
- Strong understanding of paid social creative testing and conversion
- Commercial and analytical mindset with ability to turn data into actions
- Highly organised and able to manage multiple campaigns, tests, and priorities
- Comfort working quickly in a changing environment
- Proactive, ambitious, and willing to take ownership
- Strong communication and cross-functional collaboration skills
- Enthusiasm for SheMed's mission and growth opportunity
- Satisfactory references
- Enhanced DBS check
What We Do
At SheMed, our mission is to revolutionize women's health by providing accessible and personalized test-to-treat solutions tailored specifically for women. We are committed to empowering women with the knowledge and tools they need to take control of their health and well-being. Through innovative products, compassionate care, and an unwavering dedication to quality, we strive to create a supportive community where every woman can thrive and achieve optimal health.
