Paid Social Account Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

A role exists within Mindshare Channel & Solutions within a growing Paid Social specialist team. We are looking for an experienced Paid Social Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Social AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc. 
Responsibilities 

Performance

• Take ultimate responsibility for the output of your team, both clients facing and operational 
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Social campaigns
• Maintain a forward thinking and innovative approach in the development of paid social activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner 

Profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Paid Social services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc. 

People

• Take responsibility for your team’s development and career progression within the agency
• Review the quality of team output and take appropriate action to improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams 

Process

• Develop ways of working that maximize client output, whilst minimizing operational input
• Ensure briefing, planning and finance processes are strictly adhered to by the team 

Product

• Establish strong working and communication processes with all Channels & Solutions and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
• Understanding of the services delivered by the Channels & Solutions team, and their benefits 

Profitability

• Increase Paid Social spends of existing client base, by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

The Ideal Candidate

The candidate will report into the Paid Social Business Director.  Working within the Mindshare Channels & Solutions Paid Social team, they will be integral to cross-channel knowledge sharing and contributing to channel integration across Mindshare Channels & Solutions. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Essential Criteria 

• Exceptional project management and coordination skills, with a logical approach to problem solving
• Experience in developing and leading client relationships
• Exceptional people management skills, including support and development of at least two junior team members
• Exceptional executional Paid Social experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential
• Extensive experience using all/majority of the native Paid Social management platforms (Facebook, Instagram, Twitter, TikTok, Snap, Bing, LinkedIn, etc.) as well as 3rd party platforms like Sprinklr and tracking solutions such as Campaign Manager and Google Analytics
• In depth understanding of networks like: Audience Networks, In-Stream, Twitter Sponsorships and when to use them to deliver against clients’ business objectives
• Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
• Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.
• Expert knowledge of measurement capabilities, evaluating and implementing study opportunities that are of benefit to the client and future social activity 

Desirable Criteria 

• Ability to devise a cross digital platform video strategy that links up with other non-social channels, considering best video practices (creating frameworks to demonstrate this)
• Working knowledge of digital attribution approaches used to optimize social campaigns
• An understanding of how Paid Social can integrate with other digital and offline channels

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted