Location: McAllen, TX Department: US Digital Position’s mission:
Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s SEM, YouTube Ad and Email efforts. This role will manage a small team responsible for trafficking and managing our local client’s
digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
What you’ll do:
- Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
- Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
- Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
- Help guide creative based on performance and results if required
- Monitor and proactively optimize ongoing campaigns for various clients
- Assign work to your team of traffickers or junior campaign managers.
- Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
- Keep up with the latest innovations in paid search tactics and features
- Ensure all deliverables meet our service level agreements
Secondary X University X Postgraduate Others (student)
Skills
- Bachelor degree / Student in marketing, business or equivalent work experience.
- 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
- Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
- Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
- Excellent communication skills. Client-facing experience desired.
- Google Ads certification a plus.
- Exhibit strong attention to detail and comprehensive follow through
- Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
- Work efficiently, are dependable and have an entrepreneurial spirit.
- Team player who helps contribute wherever needed
- Ability to thrive in fast paced, dynamic environment
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What We Do
We are a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our services are anchored by a world-class sales operation, healthy financials, and unique commercial partnerships with industry leaders such as TelevisaUnivision, Facebook, Twitter, Spotify, LinkedIn, TikTok, and Grab, among others. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms, and demand-side platforms on a global scale. Entravision’s global commercial footprint is anchored by strategic regional operations in the US, Latin America, Europe, and Asia. These branches forge strong client relationships, robust sales operations, and a common globalized corporate culture. We serve more than 4,500 technology and consumer brand clients, targeting more than 3 billion consumers around the world with a combined GDP of $36 trillion dollars. Headquartered in Santa Monica, California, USA. shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC.
