Paid Search Senior Strategist

Posted 4 Days Ago
Hiring Remotely in USA
Remote
100K-250K Annually
Senior level
AdTech • Agency • Digital Media • eCommerce • Marketing Tech • Social Media • Analytics
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most
The Role
As a Paid Search Senior Strategist, you will manage campaigns, optimize performance, analyze data, mentor junior staff, and communicate with clients to drive successful marketing initiatives.
Summary Generated by Built In
Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Paid Search Senior Strategist you will: 
  • Campaign Management: Efficiently oversee campaign lifecycles, ensuring successful launches and optimization for ROI. Consistently seek out and pursue opportunities for innovation and growth. 

  • Performance Tracking & Optimization: Effectively forecast, advise and manage substantial budgets, and optimize bids for efficient campaign performance.

  • Data Analysis & Reporting: Interpret diverse data to make data-driven decisions, optimizing campaigns.

  • Collaboration: Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while “managing up” as necessary

  • Client Communication: Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Professional Qualifications: 

  • 7-10 years of experience in Paid Search demonstrating in-depth expertise in campaign management and optimization with a proven track record in effectively managing substantial monthly campaign budgets ($250K+)

  • Experience and proficiency in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement.   

  • Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).

  • Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms

  • Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making.

  • Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)

  • Demonstrated success in analyzing data and using analytics tools to drive marketing decisions

  • Advanced computer skills including Microsoft Excel & PowerPoint

  • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

  • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

RevShare Based:

The hiring salary range for this role is $100,000-$120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Top Skills

Adthena
Google Ads
Google Analytics
Excel
Microsoft Powerpoint
Search Ads 360
Skai
Spyfu
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The Company
HQ: New York, NY
1,200 Employees
Year Founded: 2004

What We Do

Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands.

Why Work With Us

At Tinuiti, we focus on healthy growth—not just growth at any cost. It’s about putting people first. Which anyone can say… but we actually do. Our success is founded on an unusual business model that has served us well—growing employee happiness as a means of growing our clients’ business so we can continue to reinvest in innovation.

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