Paid Search Senior Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search Senior Strategist, you will lead portfolio-level Paid Search and Shopping strategy and client management to deliver efficient, profitable growth. You’ll translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and leverage automation and Bliss Point to reduce waste and unlock new opportunities. You’ll own client narratives (QBRs/steerco), mentor less senior talent, and codify playbooks that scale. We align scope and expectations to our job architecture to ensure consistency and transparent progression.

Key Responsibilities

Client‑Centric

• Own the client growth agenda: align Paid Search/Shopping strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.

• Lead QBRs/steerco updates with clear recommendations and decision thresholds; strengthen senior-client relationships.

Product‑Led

• Orchestrate automation and platform strategy (e.g., value-based bidding, PMax) and integrate Bliss Point insights (Rapid MMM, Always‑On Incrementality, Brand Equity, Creative Insights, Forecasting) into allocation and test plans; close the feedback loop with product teams.

Data & Measurement‑Driven

• Direct the insight-to-action engine: build hypothesis trees, define experiments (control/holdout), and forecast outcomes; ensure data quality (tags/feeds) and communicate model caveats to guide decisions.

The Tinuiti Way

• Connect channel depth to multi‑channel growth; educate clients/teams on measurement strategy; document repeatable frameworks and playbooks.

Owner Mindset

• Drive accountability and speed: eliminate process/spend waste, de-risk decisions, and influence cross-functional adoption through thought leadership.

Ways of working and values

• Greatness attracts Greatness: Operate at a high craft standard, seek feedback, and embrace technology/AI.

• Clients grow, we grow: Lead with innovation, precision, and proof—anchored to business outcomes.

• Culture of ownership: Act with speed, eliminate waste, and hold yourself accountable end‑to‑end.

Professional & Technical Qualifications

• Experience: 7–10 years managing large-scale Paid Search/Shopping (>$250K/month) with autonomous client ownership and executive communications.

• Platform fluency: Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning.

• Measurement/analytics: Advanced Excel/Sheets/PPT/Google Slides; experiment design (sample size/power), forecasting, and financial modeling; Google Analytics (or GA4) proficiency.

• Automation/AI: Hands‑on with value-based bidding, PMax, audiences/signals; comfort with scripts/workflow automation.

• Communication/leadership: Executive‑ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.

• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

KPIs

• Efficient growth: Protect/expand revenue contribution while meeting efficiency KPIs.

• Strategic impact: Increase validated reallocations driven by Bliss Point insights; raise share of budget in high‑ROI segments.

• Experimentation: Maintain an innovative quarterly roadmap with clear success criteria and adoption plans. 

• Forecast accuracy: Stay within agreed tolerances on plan/actuals, with clear risk/mitigation logs.

• Data quality: Sustain high tag/feed integrity with proactive remediation.

• Client experience: Strong executive feedback (QBR quality, decision clarity, trust).

The hiring salary range for this role is $100,000-$120,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.