Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We’re seeking a performance-driven Paid Search Senior Manager to lead Paid Search strategy across key international growth markets.
This role is responsible for driving Paid Search performance across growth markets, translating global strategy into high-impact regional execution. You will focus on scaling acquisition through localized optimization, while ensuring alignment with broader channel strategy, measurement frameworks, and performance standards.
Reporting to the Director of User Acquisition, this role partners closely with central Paid Search leadership to extend and adapt strategy for regional growth.
Core Areas of ResponsibilityPaid Search Strategy & Optimization
- Lead Paid Search execution across growth markets, including brand, non-brand, and competitor campaigns
- Translate global Paid Search strategy into localized campaign approaches
- Build and scale campaign structures, including match type strategy and query segmentation
- Adapt keyword strategy, bidding, messaging, and funnel optimization to regional behaviors
- Lead bidding strategy evolution, including value-based bidding, tROAS, and tCPA optimization
- Optimize toward subscriber quality metrics (LTV, retention, subscription conversion), not just platform-reported conversions
- Refine account structure to support scale and automation
- Develop localized strategies for growth markets, incorporating regional insights into broader Paid Search strategy
Measurement & Signal Integrity
- Oversee end-to-end signal flow from site and app through MMPs and server-side tagging to ad platforms
- Ensure accurate and resilient conversion tracking across web and app ecosystems
- Partner with Engineering and Analytics to validate event integrity, troubleshoot discrepancies, and maintain signal health
- Reconcile platform data against internal BI and attribution systems to inform investment decisions
Cross-Functional & Strategic Influence
- Work closely with US-based leadership and global growth teams to align priorities and reporting
- Translate Paid Search performance and measurement insights into executive-level recommendations
- Represent Paid Search strategy within broader UA planning and investment discussions
- Influence roadmap priorities that impact conversion architecture and acquisition scalability
- 8+ years of hands-on experience managing large-scale Paid Search programs
- Deep platform expertise in Google Search (Google Ads), Microsoft Advertising (Bing), and Apple Search Ads
- Demonstrated expertise in campaign architecture, bidding automation, keyword governance, and subscription conversion optimization
- Proven experience optimizing toward value-based and subscription-driven KPIs
- Deep understanding of performance signal architecture across web and app environments
- Strong martech fluency, including:
- Server-side Google Tag Manager
- MMP Postback troubleshooting
- Pixel and conversion tag governance
- Experience with MMPs such as Singular, Appsflyer, etc
- Experience reconciling platform data with internal BI systems and attribution models
- Ability to diagnose tracking discrepancies and work cross-functionally to resolve them
- Advanced analytical capability with strong Excel and BI proficiency
- Experience driving international growth initiatives
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Best-in class medical, dental, and vision private insurance healthcare coverage
- Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
- Free premium access to Crunchyroll
- Professional Development
- Company's Paid Parental Leave
- up to 22 weeks for birthing parents
- up to 12 weeks for non-birthing parents
- Hybrid Work Schedule
- Paid Time Off
- Flex Time Off
- 5 Yasumi Days
- Half-Day Fridays during the summer
- Winter Break
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 8+ years of hands-on experience managing large-scale Paid Search programs
- Deep platform expertise in Google Ads, Microsoft Advertising (Bing), and Apple Search Ads
- Demonstrated expertise in campaign architecture, bidding automation, keyword governance, and subscription conversion optimization
- Proven experience optimizing toward value-based and subscription-driven KPIs (LTV, retention, subscription conversion)
- Deep understanding of performance signal architecture across web and app environments
- Martech fluency including server-side Google Tag Manager, MMP postback troubleshooting, and pixel/conversion tag governance
- Experience with MMPs such as Singular and Appsflyer
- Experience reconciling platform data with internal BI systems and attribution models
- Ability to diagnose tracking discrepancies and work cross-functionally with Engineering and Analytics to resolve them
- Advanced analytical capability with strong Excel and BI proficiency
- Experience driving international growth initiatives
What the Team is Saying
Crunchyroll Compensation & Benefits Highlights
How does Crunchyroll ensure its pay and bonus plans are competitive?
Crunchyroll approaches compensation through a combination of market-based salaries, performance incentives, comprehensive benefits, retirement support, and employee recognition programs. As the company competes for talent across technology, entertainment, gaming, content, and digital media, it aims to provide a total rewards package that supports employees both professionally and personally.
- Compensation is designed to attract talent across diverse specialties: Crunchyroll hires employees across engineering, product management, data, content acquisition, localization, marketing, gaming, finance, legal, operations, and other functions. Many job postings include salary ranges, reflecting a structured approach to compensation based on factors such as role scope, experience, skills, and geographic location.
- Performance bonuses reward contributions and impact: Crunchyroll offers performance-based bonus opportunities for eligible employees, allowing compensation to be connected to individual performance, team success, and broader business objectives. This helps ensure employees are recognized for their contributions while supporting a pay-for-performance philosophy.
- Benefits strengthen the overall rewards package: Crunchyroll's total compensation approach extends beyond base salary. Employees have access to medical, dental, and vision coverage; mental health resources; life and disability insurance; parental leave; family medical leave; childcare benefits; pet insurance; commuter benefits; wellness initiatives; paid volunteer time; and flexible time off. These programs help support employees throughout different stages of life and career.
- Retirement benefits support long-term financial wellbeing: Crunchyroll offers a 401(k) plan with company matching, helping employees build long-term financial security alongside their regular compensation and bonus opportunities.
- Recognition programs celebrate employee achievements: In addition to compensation and bonuses, Crunchyroll offers employee recognition programs that acknowledge employee contributions and accomplishments. These programs reinforce a culture that values impact, performance, and appreciation.
- Career growth can support long-term earning potential: Employees are encouraged to develop new skills, take on expanded responsibilities, and pursue growth opportunities across the organization. Employees frequently highlight opportunities to learn from experienced colleagues, work across multiple business functions, and build expertise in areas such as streaming, gaming, content, ecommerce, and technology. This focus on development can help support long-term career progression and earning growth over time.
- External signals:
- Employee feedback: Employee reviews frequently cite the overall benefits package, flexibility, and opportunity to work within a mission-driven entertainment company as positive aspects of the employee experience. (Glassdoor)
Bottom line: Crunchyroll supports competitive compensation through a combination of market-based salaries, performance bonuses, comprehensive benefits, retirement support, employee recognition programs, and career development opportunities. Together, these elements help create a total rewards package designed to attract, retain, and support employees across a wide range of disciplines.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
