Paid Search, Media Manager

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

As a Paid Search Media Manager at The Home Depot, you will lead a team of paid media professionals that are responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Manager will work cross-functionally with internal and external stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Manager supervises a team of 2-5 direct reports and coordinates with external service providers to deliver best-in-class results.

Key Responsibilities:

• 10% Budget Management - Budget management and stewardship of omni-channel investments
• 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
• 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
• 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
• 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
• 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage

Direct Manager/Direct Reports:

• This position typically reports to Sr Manager, Media
• This position has various direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Omni-channel agency planning/buying experience
• Hands-on Paid Search experience managing large budgets and multiple stakeholders
• Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
• Masterly of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, Acquisio, etc)
• Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred
• Possess a basic understanding of all digital media disciplines
• Previous management experience is desired
• Strong project management and multi-tasking skills are a must
• Strong analytical and problem-solving skills
• Detail oriented with strong attention to project management and follow-through
• Excellent presentation and analytical skills
• Exemplary written and oral communication skills
• Expert-level Excel and strong PowerPoint (PPT) skills
• Previous media agency experience preferred
• Must be a team player willing to provide support where needed with projects and planning

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict