Paid Search Marketing Manager

Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

We’re looking for a Paid Search Marketing Manager who can take operational ownership of Lower’s SEM program across Google Ads and Microsoft Ads. This is a hands-on role focused on campaign execution, optimization, and day-to-day performance management within one of the company’s most important acquisition channels.

You’ll report to, and partner closely with our Head of Paid Acquisition to translate strategy into action — ensuring campaigns are structured correctly, budgets pace efficiently, tests are run consistently, and performance insights flow cleanly across Marketing, Sales, and Analytics.

This is an ideal opportunity for a strong SEM practitioner who thrives in the details, understands how to drive efficiency in high-intent auctions, and wants to grow into a more strategic performance marketing leader over time.

WHAT YOU'LL DO

Execute and optimize SEM campaigns

• Manage daily SEM operations across Google Ads and Microsoft Ads, including pacing, bid adjustments, negative keyword management, and QA.

• Optimize toward core business KPIs such as lead volume, CPL, cost per funded loan, and ROAS.

• Ensure campaign structures, ad groups, and match types are properly maintained for performance and scalability.

Improve efficiency and lead quality

• Analyze funnel performance and collaborate with Sales and Analytics to understand downstream conversion trends.

• Adjust bidding, targeting, and audience strategies to deliver higher-quality leads.

Run ongoing testing and experimentation

• Execute A/B tests on ad copy, extensions, bidding strategies, and landing page experiences.

• Surface insights quickly and provide recommendations for scaling winners or shutting down underperformers.

Partner cross-functionally

• Work with Web, Product, and CRO teams to improve landing page performance and reduce friction in the application funnel.

• Support data and analytics partners in improving reporting, attribution, and offline conversion accuracy.

Monitor, report, and communicate performance

• Provide weekly updates on performance trends, efficiency, pacing, and tests in progress.

• Highlight issues early, take action quickly, and maintain tight operational discipline across campaigns.

WHO YOU ARE

• 3–5+ years managing paid search campaigns, ideally in performance-driven environments such as fintech, mortgage, proptech, insurance, or other lead-generation categories.

• Strong operator comfortable with daily execution, deep optimization, and KPI accountability.

• Proficient with Google Ads, Microsoft Ads, offline conversion imports, and first-party data usage.

• Analytical mindset: you enjoy digging into dashboards, identifying trends, and using data to guide decisions.

• Excellent communicator who can summarize insights clearly and concisely.

• Comfortable working in a fast-paced environment where priorities shift and speed matters.

• Excited to contribute to a mission-driven company helping people achieve homeownership.

WHY JOIN US

• Impact: You’ll directly influence one of our most important acquisition channels and help strengthen the economics of our mortgage business.

• Growth: You’ll gain exposure to advanced SEM strategies, offline conversion optimization, and unit-economic modeling — with opportunities to expand scope over time.

• Collaboration: You’ll work closely with high-caliber partners across Sales, Product, Data, and Marketing.

• Mission: Help more people achieve homeownership—one of life’s biggest milestones.

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