Paid Search Manager

FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses, from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.

Flo streams more than 50,000 live events annually across sports, including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. We’re looking for people who are passionate about sports, embody accountability, collaboration, curiosity, positivity, grit, and excellence, and are motivated to help grow and elevate the communities we serve.

THE ROLE:

At FloSports, we’re transforming the way fans experience sports, delivering unparalleled live streaming and on-demand access to the world’s most exciting events. As we continue to grow, we’re looking for a detail-oriented Paid Search Manager to join our Performance Marketing team onsite in our Austin office.

In this role, you’ll be responsible for the hands-on execution and optimization of paid search campaigns across Google Ads and Bing, ensuring a seamless and high-converting experience for sports fans. Success in this role requires a proactive and curious approach, strong attention to detail, and a relentless focus on improving CPA and ROI. You’ll be responsible for building, launching, and reporting on high-volume SEM campaigns, optimizing keyword strategies, and managing automated bidding to drive efficient subscriber acquisition and reactivation.

The ideal candidate has direct, hands-on experience with Google Ads and Bing, a deep understanding of SEM performance metrics, demonstrates precision in their execution, and will bring a passion for sports. If you thrive on managing complex campaigns, optimizing for ROAS, and ensuring every ad group is executed flawlessly, we want to hear from you!

RESPONSIBILITIES:

• SEM Campaign Execution: Build, test, and deploy paid search campaigns within Google Ads and Bing, ensuring accurate setup, proper targeting, and on-time delivery for major sports events.

• Keyword & Bidding Strategy: Implement and manage keyword lists and bidding strategies to optimize CPA and improve ROAS across all sports verticals.

• High CPA Mitigation: Monitor and address campaigns with higher than average CPAs, such as branded campaigns, by implementing performance mitigation steps.

• Performance Tracking & Attribution: Monitor campaign attribution to identify missing last-touch data and provide actionable insights for optimization.

• Campaign Optimization: Monitor real-time performance to reduce CPA and improve ROI through dayparting and target controls.

• A/B Testing & Copywriting: Execute A/B tests on ad copy and landing pages, tracking performance to recommend optimizations based on data insights.

• Cross-Functional Coordination: Work with the Content and Analytics teams to verify data validation and ensure cohesive messaging across search channels.

• Best Practices & Industry Knowledge: Stay current with paid search trends, AI-driven opportunities, and sports streaming industry insights to enhance execution and performance of the channel.

• Reporting & Business Review: Provide accurate and timely channel inputs for the weekly business review (WBR) report.

• Ad Hoc Analysis: Deliver quick and insightful ad hoc performance reports to support strategic decision-making as needed.

• Weekend/Holiday Monitoring: Active oversight of campaign performance, ensuring that high-volume weekend traffic or holiday surges do not exhaust budgets prematurely.

KNOWLEDGE, SKILLS AND ABILITIES:

• 5+ years of hands-on experience in Paid Search (SEM), with a strong focus on building, launching, and optimizing campaigns in Google Ads and Bing.

• Deep understanding of keyword strategy, Quality Score, and SEM performance metrics including CPA and ROAS.

• Proficiency in analytics tools and Google Ads Editor for managing high-volume accounts.

• Strong analytical skills with the ability to track performance, interpret data, and adjust campaigns to improve engagement and conversions.

• Highly organized, meticulous in documentation, detail-oriented, and thorough, with the ability to manage multiple projects and deadlines in a fast-paced environment.

• Must be local to Austin, TX, or willing to relocate.

BONUS POINTS:

• Advanced proficiency in Google Ads, including experience with Performance Max campaigns and AI-driven testing.

• Experience managing automated bidding strategies and integrating first-party data for audience targeting.

• Experience in streaming, or in subscription-based services, with a basic understanding of customer retention, churn reduction, and reactivation strategies.

• Passion for sports!

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us..

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week