We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!
About the role
Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO. We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.The Paid Search Manager is a key role at Hargreaves Lansdown, responsible for leading the strategy, execution, and optimisation of paid search campaigns. Reporting to the Senior Paid Media Manager, this role plays a critical part in driving customer acquisition, engagement, and ROI through effective use of paid search channels. The role requires a data-driven mindset, strong analytical skills, and a deep understanding of search engine marketing platforms.
What you’ll be doing
- Developing and implementing paid search strategies aligned with business objectives and marketing goals.
- Managing day-to-day operations of paid search campaigns across platforms such as Google Ads and Microsoft Advertising.
- Conducting keyword research, ad copy testing, bid management, and budget allocation to maximise campaign performance.
- Monitoring, analysing, and reporting on campaign performance, providing actionable insights and recommendations.
- Collaborating with internal stakeholders including analytics, content, and digital teams to ensure campaign alignment and effectiveness.
- Staying up to date with industry trends, platform updates, and best practices in paid search marketing.
- Working closely with the Senior Paid Media Manager in developing integrated media plans and cross-channel strategies.
- Ensuring compliance with regulatory requirements and brand guidelines in all paid search activities.
- Providing coaching and guidance and mentoring to team members and new hires.
About you
- Strong expertise in paid search platforms including Google Ads and Microsoft Advertising.
- Proficiency in using analytics tools such as Google Analytics, Google Data Studio, and campaign management platforms.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and collaboration skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Proven experience in managing paid search campaigns, preferably in a regulated or financial services environment.
- Solid understanding of PPC strategies, keyword research, and conversion optimisation.
- Experience with A/B testing and performance analysis.
- Google Ads certification is a plus.
Interview Process
This will be a two stage process with task.
Working schedule
This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.
Why us?
Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
- Discretionary annual bonus* and annual pay review
- 25 days* holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance*
- Health care cash plans - including optical, dental, and outpatient care
- Health screening programme
- Help@hand - confidential support including mental health counselling and remote GP
- Wellhub - unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes with bike storage and shower facilities
- Inhouse barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
* dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
Top Skills
What We Do
We’re the UK’s number 1 investment platform for private investors, based in Bristol, where we now employ over 1,700 people. For more than 40 years we’ve helped investors save time, tax and money on their investments. Today we're trusted by over 1.7 million clients.
Our service allows clients to bring all their ISAs, pensions, SIPPS, and savings into one easy to manage place, allowing them to be in control.
