About Dialpad
Dialpad is the leading Ai-powered customer communications platform creating human-first, Ai-enhanced solutions that will drive the next wave of how businesses communicate with and serve their customers. Enterprise customers like Randstad, Remax, Mizuho, Cigna, T-Mobile, Johns Hopkins, Motorola, Warby Parker, Panera Bread, and Netflix, use Dialpad and its Ai capabilities to deliver amazing customer experiences. Supported by notable investors such as Andreessen Horowitz, Google Ventures, and ICONIQ Capital, Dialpad is a dynamic force in Ai technology with a rapidly expanding presence. Visit dialpad.com to learn more.
Your Role
You are a data-driven Paid Search Manager who will join our high-performing demand generation marketing team. In this pivotal role, you will drive Dialpad’s pipeline and revenue growth by developing and executing optimized customer acquisition strategies. You will own the management and scaling of paid search campaigns, ensuring maximum efficiency, demand capture, and a strong digital presence. Thriving in a fast-paced environment, you are highly analytical and leverage data to inform strategic decisions. This role requires deep expertise in Paid Search/Search Engine Marketing (SEM), a proven track record of managing large-scale campaigns, and a strong grasp of performance marketing, analytics, and cross-functional collaboration to drive continuous optimization and success.
What you'll do
- Strategy & Execution: Develop, implement, and optimize paid search strategies across Google Ads, Microsoft Advertising, Google Demand Gen, and Performance Max to maximize ROI and to drive high-quality traffic and pipeline growth Globally (North America, EMEA & APAC).
- Campaign Management: Manage and scale large-scale SEM campaigns with a focus on ROI, cost efficiency, and performance improvements. Continuously monitor KPIs and adjust bids, budgets, and targeting accordingly.
- Keyword & Audience Optimization: Conduct deep keyword research, audience segmentation, and competitive analysis to maximize ad relevance, Quality Score, and conversion rates.
- A/B Testing & Experimentation: Design, execute, and analyze A/B and multivariate tests to improve ad creatives, landing pages, and audience targeting. Leverage insights to iterate and scale winning strategies.
- Data Analysis & Insights: Leverage data analytics tools (Google Analytics, Tableau, Looker) to extract insights, identify trends, and provide recommendations for improving campaign performance.
- Cross-Functional Collaboration: Work closely with content, SEO, and web teams to ensure a seamless user journey and optimize landing page experiences for conversion rate improvement.
- AI & Automation: Utilize AI-powered tools, automation scripts, and machine learning models to enhance campaign efficiency, bidding strategies, and budget allocation.
- Budget Management & Forecasting: Own and manage multi-million dollar budgets, ensuring spend allocation aligns with business objectives while maximizing efficiency and return on ad spend (ROAS). Forecast and set clear objectives and KPIs for each campaign and channel.
- Industry Monitoring & Innovation: Stay ahead of digital advertising trends, Google algorithm updates, and best practices to maintain a competitive edge in paid search.
Skills You'll Bring
- Paid Search Expertise: 5+ years leading performance marketing and paid search campaigns in B2B or tech-driven environments, with a track record of managing and scaling budgets >$10M.
- Data-Driven Optimization: Strong analytical skills to interpret data, extract insights, and drive campaign performance.
- Platform Proficiency: Hands-on experience with Google Ads, Bing Ads, Performance Max, and analytics tools like Google Analytics, Tableau. Experience with Facebook Ads & LinkedIn Ads is a plus.
- Strategic Growth: Ability to identify trends, refine strategies, and optimize for continuous improvement.
- A/B Testing & Experimentation: Proven ability to design, execute, and iterate on A/B tests to refine messaging, landing pages, optimize conversion rates, and maximize return on investment.
- Performance-Driven Execution: Demonstrated success in exceeding performance goals through strategic thinking, creative problem-solving, and a data-centric approach.
- Conversion Optimization: Strong knowledge of CRO and landing page optimization to improve user experience.
- Communication & Collaboration: Exceptional ability to articulate insights, strategies, and performance metrics to stakeholders across teams.
- Affiliate & CPL Management: Experience managing and scaling Affiliate and Cost-Per-Lead (CPL) programs, along with overseeing partnerships with review sites to expand acquisition channels.
- ABM & Segmentation: Familiarity with ABM platforms like 6Sense and audience segmentation for precise targeting.
Benefits and perks
Benefits, time-off, and wellness
An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!
Professional development
Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.
For exceptional talent based in California the target base salary range for this position is posted below. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
California Salary Range
$116,850—$144,383 USD
Culture
We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.
Compensation
Teamwork makes the dream work, and Dialpad offers competitive salaries because each and every Dialer participates in our success.
Diversity, Equity, and Inclusion (DEI) at Dialpad
At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work Beautifully, Delight Our Users, and Innovate Continuously to bring our world-class product to life.
Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.
Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.
Top Skills
What We Do
Dialpad is a cloud-based business phone system that turns conversations into opportunities and helps global teams make smarter calls--anywhere, anytime. We bring simplicity to the professional phone experience and some of the world’s most innovative companies use our platform. Dialpad's products span video meetings, cloud call centers, sales coaching and dialers and enterprise phone systems--and are all infused with the latest AI technologies to help every business make smarter calls. Customers include WeWork, Uber, Motorola Solutions, Domo and Xero. Investors include Amasia, Andreessen Horowitz, Felicis Ventures, GV, ICONIQ Capital, Salesforce Ventures, Scale Venture Partners, Section 32, Softbank and Work-Bench.
