Performance Marketing Manager - Paid Search

Reposted 24 Days Ago
Be an Early Applicant
San Francisco, CA
In-Office
125K-150K Annually
Mid level
Artificial Intelligence • Software
The Role
Manage and optimize all paid search campaigns on Google Ads for B2B SaaS, focusing on lead quality and budget efficiency while driving pipeline growth.
Summary Generated by Built In

At Pylon, we're building the future of B2B Post Sales.

We’re building the all-in-one B2B post-sales support platform powered by conversational data and layered with intelligence to help our customers run their operations in real-time. We’re backed by a16z, BCV, General Catalyst, Y Combinator.

Currently more than 800 companies including Linear, Cognition (makers of Devin), Modal Labs, and Incident.io use us everyday to run their support and customer success workflows. Also, we recently made this year's Enterprise Tech 30 List.

What you will do

  • Own planning and execution of all paid search campaigns on Google Ads, driving efficient scaling while maintaining lead quality and ROAS targets

  • Manage full-funnel optimization from awareness to high-intent campaigns, ensuring accurate conversion tracking through to qualified Salesforce leads

  • Conduct regular search term analysis, negative keyword optimization, and impression share monitoring to maximize budget efficiency

  • Stand up and optimize ad landing pages to improve conversion rates

  • Collaborate with sales on lead quality feedback and optimize towards pipeline and revenue metrics

  • Build reporting on campaign performance and growth opportunities

What we are looking for

  • 3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months)

  • Demonstrated expertise of Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies

  • Track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics

  • Strong analytical skills - data-driven and detail-oriented

  • Excellent written communication skills

  • Prior experience at an ads agency or as a freelancer is a plus

  • Bonus: Experience with LinkedIn Ads or other B2B paid channels

More about Pylon

Funding: Recently announced our Series B led by a16z and BCV ($51M total raised)

Founders: Advith Chelikani, Robert Eng, and Marty Kausas

Team: Currently 55+ and growing!

Top Skills

Google Ads
Salesforce
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The Company
HQ: San Francisco, CA
43 Employees

What We Do

Pylon is the modern alternative to Zendesk, optimized for B2B.

We bring together everything a post-sales teams team needs including a ticketing system, B2B omnichannel integrations (Slack Connect, Microsoft Teams), modern chat widget, knowledge base, AI support bot, account management, customer marketing, and more.

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