We're looking for a driven, passionate, talented Paid Search Associate to join our growing performance marketing team! This person will work closely with our paid media manager, plus other team members that include organic search, email and analytics leads. This role is an integral part of our marketing team that will help introduce Brady to our target audience and convert them to loyal customers.
Preferred Qualifications- Generate regular reports on campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
- Manage paid search/PPC campaign optimizations and identify growth opportunities
- Create and monitor split tests to determine winning ad copy and strategies
- Track campaign pacing and performance, ensuring accurate and timely delivery of budget
- Partner with marketing team members to develop and execute integrated campaigns across channels
- Stay on top of always changing digital marketing landscape, industry news and emerging technologies
- Assist with SEO/SEM, database marketing, social media, content and display advertising campaigns
Skills Required
- Generate regular reports on campaign performance, including impressions, clicks, conversions, and ROAS
- Manage paid search/PPC campaign optimizations and identify growth opportunities
- Create and monitor split tests to determine winning ad copy and strategies
- Track campaign pacing and performance, ensuring accurate and timely delivery of budget
- Partner with marketing team members to develop and execute integrated campaigns across channels
- Stay on top of changing digital marketing landscape, industry news and emerging technologies
- Assist with SEO/SEM, database marketing, social media, content and display advertising campaigns
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
