Title: Paid Search Analyst
Direct Manager Title: Associate Director, Search
The Role
The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients.
What You’ll Do
- Paid search strategy and execution
- Keyword research and analysis
- Development of campaigns across various search engines (keywords, ad groups, and ad copy)
- Optimizations, reporting and insights
- Presenting recommendations and reports to clients
- Collaboration with internal teams and key stakeholders
- Keeping up with industry trends
The ideal candidate:
- Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices
- Strong analytical skills and proficiency in Excel or Google Sheets
- Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing
- Has healthcare experience and/or a passion for healthcare industry
Minimum Qualifications:
- Minimum 2+ years of paid search at an agency
- Experience in applying search marketing to brand-building & direct response initiatives
- Strong command of search engine research and reporting resources
- Enjoys collaborating with internal and external teams
- Passion for the digital space
- Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred
Perks and Benefits
- Competitive Salary Range
- Health, Dental and Vision benefit packages to fit all types of lifestyle
- Life, Short and Long Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Us:
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
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What We Do
Unlock Health is a technology and services growth platform that connects the dots across managed care and marketing to help healthcare providers solve today's urgent growth needs while building sustainable performance for the future. Health systems have spent decades limited by the walls separating patient acquisition campaigns, payor contracts, pricing strategy, and the necessary data and technology required to analyze supply/demand, understand markets, and prove ROI. By breaking down those barriers — and delivering the right mix of consulting, services, and tech enablement to fill the gaps — Unlock Health will enable a massive leap forward in growth and performance. We have brought together the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek with industry innovators, Eruptr and DECODE to deliver sustainable growth and CFO-defensible ROI. We are unlocking the potential that exists within providers to increase revenue, manage costs, and create healthier communities. Together, we're taking the guesswork out of growth
