Paid Search Analyst

Paid Search Analyst, Charlotte, NC 

*This is a remote role, that does require you to work closely and collaboratively with a team.* 

About Townsquare Ignite:  

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. 

Our Competitive Advantage: 

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. 

The Paid Search Analyst Opportunity:  

The Paid Search Analyst will work directly with the Media Buying and Account Management teams to support the Ignite team with tasks related to the setting up of all digital campaigns in the various DSPs and Platforms that we work with. 

Responsibilities: 

• Responsible for keyword/audience research inclusive of estimator builds, campaign set-up, trafficking of creative
• Owns day-to-day campaign launches on paid search and social platforms
• In charge of pacing documents, updating and sending out daily 
• Manage day-to-day trafficking of digital ad campaigns across multiple platforms such as Facebook, Instagram, AdWords, Matchcraft, and others
• Know and follow the business rules per platform
• Creative testing and troubleshooting
• Pixel building and troubleshooting
• Proactively alert Account Management of any inconsistencies or issues with each campaign
• Assist the Media Buying team in implementing campaign optimizations
• Possess strong communication and analytical skills
• Timely delivery of all tasks 

Qualifications: 

• Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
• At least 6 months experience in the digital media industry preferred
• Experience working within Facebook or Google is preferred but not a requirement
• Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
• Understanding of the digital media industry
• Above-average problem-solving skills and troubleshooting
• Excellent interpersonal and communication skills
• Self-motivated with the ability to work in both a team environment and independently
• Must be proficient, intermediate level, with Excel, PowerPoint, Word 

Benefits: 

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within! 

Why Townsquare Ignite? 

Townsquare Ignite is a division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more. 

Why You’ll Love Working at Townsquare Ignite 

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights! 

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge. 

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