At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
Position Overview
K18 is seeking a detail-oriented and proactive Paid Media Specialist to support the execution, reporting, and optimization of our paid media efforts across DTC and Amazon channels. This role is ideal for someone who is both analytical and creative and comfortable managing data while also contributing to campaign strategy and testing.
Key Responsibilities
- Own weekly and monthly reporting across paid channels for DTC + Amazon, delivering clear insights on performance, trends, and opportunities for optimization
- Support creative concepting and testing initiatives, including developing hypotheses, briefing assets, and analyzing results
- Proactively ideate and execute testing strategies across paid social channels, including ad format experimentation, audience and keyword targeting strategies, and platform-specific opportunities that drive incremental performance
- Manage creative project workflows, coordinating with internal teams and external partners to deliver assets on time
- Execute ad trafficking across paid channels including Meta, TikTok, Reddit, Pinterest, CTV, Amazon, etc. ensuring campaigns are launched accurately and on schedule
- Monitor campaign performance and assist in ongoing optimizations to improve efficiency and scale
- Stay up to date on platform trends, new features, and best practices to continuously evolve our paid media approach
Qualifications
- 1–3 years of experience in paid media, digital marketing, or a related field
- Familiarity with platforms such as Meta, Google, TikTok, Reddit, Pinterest, and Amazon advertising is a plus
- Strong analytical skills with experience in campaign reporting and performance analysis
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Creative thinker with an interest in testing and experimentation
- Comfortable working in a fast-paced, collaborative environment
Salary Range: up to $90,000 (in USD $)
This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.
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EEO Statement
K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.
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Skills Required
- 1-3 years of experience in paid media, digital marketing, or a related field
- Familiarity with Meta, Google, TikTok, Reddit, Pinterest, and Amazon advertising
- Strong analytical skills with experience in campaign reporting and performance analysis
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Creative thinker with interest in testing and experimentation
- Comfortable working in a fast-paced, collaborative environment
What We Do
Hair like new, no matter what you put it through. K18Peptide™ is the breakthrough molecule haircare was waiting for. Clinically proven to reverse damage in just 4 minutes. A BREAKTHROUGH IN BIOSCIENCE K18Peptide™ was patented after a decade of scanning and testing the 1,242 decapeptides that cover the entire keratin proteome. Our miracle molecule carries amino acids into the cortex of hair to reconnect keratin chains and reconform disulfide bonds to bring damaged strands back to their original, youthful state. Soft, smooth, strong, bouncy hair that feels like new. K18 heals damage caused by: 1. Bleach + Color 2. Chemical Services 3. Heat 4. Mechanical Styling Just one salon treatment restores hair up to - 91% original strength* - 94% original elasticity* * Results observed in a clinical study while using mist and mask as part of a bleaching treatment. Results may vary depending on hair type, quality and history. https://patents.google.com/patent/WO2015056216A2/en
