Paid Media Specialist

Department: Marketing 

Location: Malta or Cyprus 

Employment Type: Full-time 

About the Role 

As a Paid Media Specialist at SiGMA Group, you will play a key role in driving growth across the group’s brands and initiatives, with a primary focus on promoting our international summits and increasing delegate registrations and ticket sales. 

In addition to summit campaigns, you will also support paid media activity for other areas of the business, including corporate marketing, content promotion, brand awareness initiatives, and special projects across the group. 

This role combines performance marketing with brand-building and requires a strong understanding of multi-market targeting, audience segmentation, and conversion-driven campaign strategy. 

Key Responsibilities  

• Create, manage, and optimise performance campaigns across Google, Meta, LinkedIn, YouTube, X Ads, and other platforms as needed.  

• Oversee paid media for summits, corporate campaigns, brand campaigns and other ad hoc campaigns.  

• Take full ownership of budgets: daily pacing, allocation, cost efficiency, and ROI reporting.  

• Manage and troubleshoot conversion tracking (GA4, GTM, pixels, UTMs) across all platforms.  

• Build and manage segmented audiences, remarketing lists, and full-funnel strategies with support from the CRM team. 

• Enhance organic content performance through strategic boosting and paid campaigns. 

• Monitor performance daily and provide clear insights, optimisation recommendations, and reports.  

• Ensure compliance with advertising policies, especially for restricted industries (iGaming).  

• Explore, test, and recommend new ad platforms, tools, and optimisation methods.  

• Collaborate with CRM, design, and events teams to align targeting, messaging, and creative assets.  

Requirements  

• 5+ years of hands-on PPC experience across Google, Meta, LinkedIn, and YouTube (X Ads is a strong advantage).  

• Proven ability to work independently and manage campaigns with minimal supervision.  

• Strong expertise in conversion tracking, GA4, GTM, and troubleshooting tracking issues.  

• Demonstrated experience managing multi-country budgets and delivering performance improvements.  

• Deep understanding of bidding strategies, audience segmentation, remarketing, and optimisation.  

• Strong analytical skills and the ability to produce clear, insight-driven reports.  

• Experience boosting content and managing brand-level campaigns, not only performance campaigns.  

• Experience in events, iGaming, or global multi-market brands is an advantage.  

• Highly organised, detail-oriented, proactive, and able to handle multiple campaigns simultaneously. 

Why SiGMA Group?

• Operate from the office, with one day a week working from home
• Additional day off on your birthday
• Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation
• Flexible working hours: start between 7:30 and 9am.
• No limit, free access to over 100 courses from iGaming Academy
• Breakfasts at the office and more