Paid Media Specialist

Paid Media Specialist

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

We are seeking a highly analytical and results-oriented Paid Media Specialist with a strong focus on social advertising platforms. The Paid Media Specialist is an entry level position with opportunity for a strong career path.  This role is crucial for executing, optimizing, and reporting on paid campaigns across key platforms including TikTok, Meta (Facebook/Instagram), Pinterest, and YouTube. 

Primary responsibilities include:

• Campaign Management & Execution:
• Set up, launch, and manage paid advertising campaigns across a variety of Social Platforms (primarily TikTok, Meta, Pinterest, YouTube)
• Ensure accurate campaign setup, including detailed naming conventions, tracking pixels and UTM parameters
• Monitor campaign pacing, budget, delivery, and performance against KPIs on a daily basis
• Manage real time, ongoing optimization of live media to ensure client goals are met or exceeded
• Implement and manage audience targeting strategies, including custom audiences, interest-based targeting and A/B tests to improve campaign performance
• Collaborate effectively with the Paid Social team, Account Management team and Brand Partnerships, Branded Content & Brand Strategy teams where applicable

• Performance Monitoring & Reporting:
• Generate client-facing granular performance reports and contribute to broader campaign summaries for assigned campaigns
• Own Daily, weekly, and monthly monitoring across all assigned campaigns
• Identify and communicate performance trends and opportunities for optimization
• Platform Expertise:
• Stay up-to-date with the latest trends, features, and best practices across key social ad platformance 
• Proactively identify opportunities to leverage new ad formats or targeting capabilities to enhance campaign performance

Qualifications and Expectations:

• BA or BS degree 
• Advanced skills in Excel including pivot tables 
• Ability to problem solve and think critically
• Proven track record of managing multiple projects at once while remaining extremely detail oriented
• You thrive in a dynamic, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
• Positive attitude, and a genuine interest in working in a start-up environment and wearing multiple hats as needed