The Role
As a Paid Media Specialist, you'll manage and optimize Paid Social campaigns, analyze performance metrics, and collaborate cross-functionally to enhance campaign effectiveness.
Summary Generated by Built In
Who You Are
You’re a performance-minded media buyer with 2–4 years of hands-on experience running campaigns across Paid Social platforms. You’re analytical, fast-moving, and love digging into the numbers to drive stronger results. You’re detail-oriented when it comes to pacing, targeting, and QA — and you know that great execution is what unlocks great performance.
You collaborate well across teams, especially with creative partners, and you communicate clearly whether you're sharing insights, flagging issues, or aligning on campaign goals. You’re naturally curious, stay up to speed on platform changes, and are always ready to test new ideas that might give your campaigns an edge.
At DealMaker, we value speed, ownership, and impact — and you do too. You take pride in helping high-growth issuers scale their campaigns, and you’re excited to build, optimize, and learn alongside a team that’s just as driven as you are.
What You Will Do
Media Buying & Budget Management
- Plan, execute, and optimize paid media campaigns with initial focus on Paid Social channels (Meta, TikTok, LinkedIn, etc.). Google knowledge is a plus
- Own media buying across multiple accounts to ensure campaigns are on-budget and ROAS-positive.
- Own pacing and actively seek out opportunities to efficiently deliver planned budgets and expand on those in a ROAS-positive way.
- Be open-minded and stay on top of changes to ad platform features, privacy rules, and bidding strategies to test and implement innovations early.
Performance Analysis & Optimization
- Monitor campaign KPIs daily (e.g., ROAS, CAC, CTR, CPM, CVR) and make regular and real-time optimizations to improve performance.
- Perform A/B tests across audiences, creatives, and placements to unlock performance levers and document learnings in Test Trackers.
- QA peer builds to ensure continuous improvement and growth of our media buying quality.
- Put together weekly/biweekly client and post-campaign reporting on paid media campaigns.
Cross-Functional Collaboration
- Partner closely with Creative and Content teams to influence and iterate on ad assets that convert.
- Provide clear performance insights to inform creative direction and messaging.
- Collaborate with Strategy, Partnership, and Operations teams to align campaign strategy with issuer goals and performance milestones.
What Skills You Need
- Paid Social Buying Experience: 2–4 years of hands-on experience planning, executing, and optimizing performance campaigns on Paid Social platforms (Meta, TikTok, LinkedIn). Familiarity with Google Ads is a plus.
- Performance-Driven & Analytical: You’re comfortable digging into performance metrics like ROAS, CAC, CTR, CPM, and CVR, and know how to turn data into action. You’ve run A/B tests and documented learnings to improve campaign performance
- Clear Communicator & Team Player: You can distill performance insights into clear, actionable feedback — both for internal teams and client-facing updates — and enjoy collaborating across functions to align on campaign goals.
- Detail-Oriented Execution: You take pride in getting the details right, whether it’s naming conventions, pacing accuracy, or QAing builds. You move fast without cutting corners.
- Curious & Adaptable: You stay on top of evolving ad platforms, privacy changes, and bidding strategies, and you're eager to test new ideas that drive better results.
This is a great opportunity to own and scale high-impact campaigns that drive real growth for our issuers. If you're excited to build, optimize, and collaborate — we’d love to hear from you.
Top Skills
Google Ads
LinkedIn
Meta
Tiktok
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The Company
What We Do
We're making online capital raising mainstream by empowering founders to raise digitally, both from their own communities and through strategically marketed campaigns.
Our tech transforms the capital raising process into simple eCommerce. Just add an “Invest Now” button to your existing site, and we'll handle the rest—from compliance to payments and everything in between.
We’ve helped companies raise $2 billion and counting, both from the general public and from their customers, followers, and fans—including the Green Bay Packers ($65M), Miso Robotics ($72M), Monogram Orthopaedics (NASDAQ:MGRM), and hundreds more
