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Skillsoft is transforming how growth marketing operates, shifting from traditional channel management to a performance-led, AI-enabled operating model. As part of this evolution, we’re hiring a Digital Paid Media Specialist to lead paid media execution across Skillsoft’s paid social and display channels – Meta, LinkedIn, Google Demand Gen, Reddit, Programmatic, and more.
This role is more than campaign execution. It’s an opportunity to help shape the future of AI-assisted media buying where human strategy meets machine precision. This role is ideal for a marketer who thrives in high-agency environments, is fluent in performance metrics, and knows how to turn data into decisions. You’ll work closely with our agency partners and internal teams to test, optimize, and pilot automated systems that drive efficiency and scale. If you’re excited by the idea of building the bridge between today’s media operations and tomorrow’s buying models, this is your seat at the table. __________________________________________________________________
Key Responsibilities
Channel Execution & Optimization
· Manage and optimize Meta (Facebook, Instagram) and LinkedIn ad campaigns, including creative testing, budget allocation, audience targeting, and performance analysis.
· Execute hands-on experimentation and A/B testing to improve efficiency, drive revenue, and meet KPIs.
· Collaborate with Meta, Google, and Reddit reps on new features, beta programs, and incentives.
Agency Management
· Act as primary contact for agency media management on Google Demand Gen, YouTube, and Reddit; oversee strategy, ensure alignment with business goals, and hold partners accountable to SLAs, performance, and cost efficiency.
· Review, approve, and report on agency media strategy, execution, and analysis for accuracy and strategic alignment.
AI-Enabled Performance Innovation
· Collaborate within the Digital Performance & Optimization team to explore and pilot AI-driven media workflows.
· Contribute to the development of automation frameworks that reduce manual overhead and increase optimization velocity.
· Help define the role of the “AI Media Buyer” within Skillsoft’s evolving growth marketing model.
Data Analysis & Reporting
· Monitor channel performance and communicate key drivers, learnings, and recommendations in meetings.
· Provide actionable insights to improve ROI and achieve performance targets.
· Maintain weekly reporting cadences and contribute to monthly/quarterly business reviews.
Cross-Functional Collaboration
· Work closely with the Growth Marketing team to align paid media efforts with broader demand generation and ABM (Account-Based Marketing) strategies.
· Partner with internal teams to ensure data integrity, messaging alignment, and consistent ad creative production.
· Coordinate with Brand and Creative teams to ensure messaging consistency and creative effectiveness.
· Partner with Marketing Ops to ensure tracking integrity and lead flow accuracy.
Qualifications
· 5+ years of hands-on experience managing paid social/digital ad campaigns, with a focus on Meta, preferably in B2B SaaS or enterprise tech.
· Deep familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and DSPs (Demand-Side Platforms).
· Proven success in managing multi-channel paid media programs with multi-million-dollar budgets.
· Strong understanding of the marketing funnel and developing campaigns and optimizing digital conversion paths for each stage.
· Experience working with or managing digital marketing agencies, preferably in paid media.
· Advanced analytical skills; proficient in Excel/Google Sheets and Google Analytics.
· Familiarity with BI tools a plus (Power BI, Google Data Studio, or Looker).
· Results-oriented, passionate about testing, optimization, and measurable impact.
· High-agency mindset with a bias for velocity, iteration, and impact.
Target base salary range for this job requisition is anticipated to be approximately $75,000- $110,000 annualized.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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What We Do
Skillsoft (NYSE: SKIL) is a global leader in corporate digital learning, focused on transforming today’s workforce for tomorrow’s economy. The Company provides enterprise learning solutions designed to prepare organizations for the future of work, overcome critical skill gaps, drive demonstrable behavior change, and unlock the potential in their people. Skillsoft offers a comprehensive suite of premium, original, and authorized partner content, including one of the broadest and deepest libraries of leadership & business skills, technology & developer, and compliance curricula. With access to a broad spectrum of learning options (including video, audio, books, bootcamps, live events, and practice labs), organizations can meaningfully increase learner engagement and retention. Skillsoft’s offerings are delivered through Percipio, its award-winning, AI-driven, immersive learning platform purpose built to make learning easier, more accessible, and more effective. Learn more at www.skillsoft.com.
Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books, and other resources on Leadership Development, Business Skills, Digital Transformation, Technology & Developer, and Compliance. Percipio’s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning.
Why Work With Us
We are all about “Making Work Matter” and strongly believe in the life changing impact of learning. Our team is passionately focused on helping people achieve their fullest potential through learning and development. We are always looking for game changers wanting to make an incredible impact within a purpose driven environment.
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