The Role
The Paid Media Specialist will develop and optimize paid media campaigns, manage budgets, collaborate with teams, and analyze performance results.
Summary Generated by Built In
At Veracity, we aim to be a different kind of insurance partner—one that is free from outside investors, venture capital, or the pressures of a corporate parent.
Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.
We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.
We’re growing fast and want you to be a part of it!
Reporting to the Paid Media Manager, the Paid Media Specialist (Remote/Hybrid) will play a key role in executing day-to-day paid media initiatives. This role is responsible for developing, implementing, and optimizing campaigns across multiple paid media platforms. With an eye for detail and a focus on measurable results, the Paid Media Specialist works closely with internal teams to ensure strategies align with organizational and revenue goals.
Key Responsibilities
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.
We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.
We’re growing fast and want you to be a part of it!
Reporting to the Paid Media Manager, the Paid Media Specialist (Remote/Hybrid) will play a key role in executing day-to-day paid media initiatives. This role is responsible for developing, implementing, and optimizing campaigns across multiple paid media platforms. With an eye for detail and a focus on measurable results, the Paid Media Specialist works closely with internal teams to ensure strategies align with organizational and revenue goals.
Key Responsibilities
- Develop and implement comprehensive paid media strategies to drive sales & revenue growth
- Manage and allocate budget across different campaigns and channels
- Conduct keyword research, competitive analysis, market research, and audience analysis that inform campaign planning and optimization
- Collaborate with the SEO, design, content, email, and other teams to develop effective cross-channel marketing campaigns
- Collaborate with the design team and others to ensure paid media best practices are implemented and adhered to
- Monitor, analyze, and report on paid media performance using tools like Google Analytics, the ad platforms (Google Ads Manager, Meta/Facebook Ads Manager, etc.), internal reporting dashboards, and 3rd party tools
- Stay up to date on the latest paid media trends and platform updates
- Request & direct the efforts of resource providers (designers, content writers, email specialist, video editor, etc.) in the execution of paid media strategies & tactics
- Continuously test and optimize campaigns to improve performance and maximize ROAS/AMER
- Identify and explore new paid media opportunities and channels to expand reach and drive growth
- Required to perform other duties as requested, directed, or assigned
- 3+ years’ experience in a similar role managing advertising budgets, paid media strategy & execution
- Prior experience setting quarterly and/or annual KPI targets
- Proven results managing paid search campaigns
- Proven results managing paid social media campaigns
- Proven results managing paid display campaigns
- Proven results managing successful customer acquisition campaigns
- Demonstrable paid media reporting abilities, including proficiency with Google Analytics
- Experience leveraging different ad formats (text, display, video, etc.)
- Strong project management skills
- A passion for all things marketing & advertising
- Willingness to understand the world of insurance and insurance marketing
- A humble, hungry, smart, and proactive attitude
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 9 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistant programs for support in a healthy personal and work life
Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated, like-minded professionals
- Experience a culture that prioritizes growth and development
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
Top Skills
Google Ads Manager
Google Analytics
Meta/Facebook Ads Manager
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The Company
What We Do
Veracity Insurance Solutions is an international insurance brokerage firm specializing in the placement of Programs, General Liability, and Product Liability Insurance. The company was established on the basic principle of integrity in insurance, and that principle continues to permeate our business today. Innovation and knowledge are the cornerstones of Veracity’s business practices, giving our customers a leg up in what can be a confusing and hassle-filled industry.
With in-house underwriting authority and access to several key wholesale brokerage markets, Veracity stands out with its ability to customize insurance policies for all business sizes. This ability doesn’t stop at the oceans – Veracity has access to both domestic and foreign markets, opening doors that lead to only the best coverage options. Veracity prides itself on providing the highest level of customer service to everyone they work with. In over 30 years of experience, we have never forgotten the importance of the human side of doing business in this fast-paced industry.
