Paid Media Specialist

Posted 3 Days Ago
Be an Early Applicant
London, England, GBR
Hybrid
Entry level
Food • Healthtech • Biotech
The Role
Manage and optimize international paid search, Shopping, and Performance Max campaigns across Google Ads and Microsoft Advertising. Analyze performance data to improve conversions, revenue, and ROAS; test bidding, keywords, audiences, creative, and landing pages; maintain Merchant Center product feeds; and collaborate with ecommerce, analytics, product, and commercial teams to drive growth.
Summary Generated by Built In
Company Description

LGC is an international life sciences tools company, building leading positions in sustainably growing markets. It provides reference materials, genomics solutions and analytical testing products and services, based on its innovation and intellectual property. It works with customers in the pharmaceuticals, agricultural biotechnology, food, environment, and sports sectors as well as with governments and academia to achieve excellence in investigative, diagnostic and measurement science.

At LGC Standards, we work with organisations around the world to help ensure that laboratory testing is accurate, reliable and trusted. When food is tested for contaminants, medicines are developed, water quality is checked or products are assessed for safety, laboratories need confidence that their results are correct. We provide the tools, programmes and expertise that help make this possible, supporting customers in more than 120 countries worldwide.

Job Description

Love turning clicks into customers and know your way around Google Ads? Ready to make an impact on a global scale?

We're looking for a Paid Media Specialist to join our new and growing team at LGC Standards, part of LGC Group.

If you're passionate about paid search, love getting stuck into campaign optimisation and get a genuine buzz from seeing your work deliver results, this could be the perfect next step for you!

This is a fantastic opportunity to take ownership of paid search and Shopping campaigns across international markets, working with a collaborative global team to drive ecommerce growth and make a real commercial impact.

This is a hands-on role where you'll be doing what you do best – running campaigns, testing new ideas and delivering results.

What you'll be doing:

  • Own the campaigns: Build, manage and optimise Google Ads Search, Shopping and Performance Max campaigns, alongside Microsoft Advertising.
  • Turn data into results: Analyse campaign performance, identify opportunities and make smart, data-driven decisions to improve conversions, revenue and return on ad spend (ROAS).
  • Test, learn and improve: Experiment with bidding strategies, keywords, audiences, ad creative and landing pages to discover what works best.
  • Keep our products visible: Manage and optimise Google Merchant Center product feeds, troubleshoot issues and help our products reach the right audiences.
  • Think globally: Support campaigns across multiple international markets, adapting your approach to different audiences and commercial priorities.
  • Collaborate and innovate: Work closely with our eCommerce, Analytics, Product and Commercial teams to bring new ideas to life.
  • Stay ahead of the game: Explore emerging trends, automation and AI-powered advertising tools to continuously improve performance.

Qualifications

What we're looking for:

  • Hands-on experience managing and optimising paid search campaigns.
  • Strong experience with Google Ads, particularly Search, Shopping and Performance Max.
  • Practical knowledge of Google Merchant Center, product feeds and troubleshooting feed issues.
  • Familiarity with Microsoft Advertising, automated bidding, conversion tracking and campaign testing.
  • Confidence working with performance data and turning insights into meaningful improvements.
  • Good Excel or Google Sheets skills, including pivot tables and lookup formulas.
  • Excellent attention to detail, strong organisational skills and the ability to juggle multiple campaigns and priorities.
  • A collaborative approach and the confidence to communicate ideas and results to different stakeholders.

The following experience isn't required but would be beneficial:

  • Experience using Search Ads 360 or similar campaign management platforms.

  • A background in the scientific, life sciences or technical industries.

  • Additional European language skills, particularly French, Spanish or German.

Additional Information

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.

For more information about LGC, please visit our website www.lgcgroup.com

#scienceforasaferworld

Skills Required

  • Hands-on experience managing and optimizing paid search campaigns
  • Strong experience with Google Ads, including Search, Shopping, and Performance Max
  • Practical knowledge of Google Merchant Center, product feeds, and feed troubleshooting
  • Familiarity with Microsoft Advertising, automated bidding, conversion tracking, and campaign testing
  • Ability to analyze performance data and apply insights to improve results
  • Excel or Google Sheets skills, including pivot tables and lookup formulas
  • Strong attention to detail and organizational skills
  • Ability to manage multiple campaigns and priorities
  • Collaborative communication skills with diverse stakeholders
  • Experience with Search Ads 360 or similar campaign management platforms
  • Background in scientific, life sciences, or technical industries
  • Additional European language skills, particularly French, Spanish, or German

LGC Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LGC and has not been reviewed or approved by LGC.

  • Healthcare Strength — Health, dental, and vision coverage with FSA/HSA options are consistently part of the package, and private medical is cited where applicable in the UK. Coverage is often characterized as solid alongside other core benefits.
  • Retirement Support — Retirement offerings include a 401(k) with employer contribution in the U.S. and pension schemes in the UK, complemented by life and disability insurance. These elements are highlighted as part of a standard-to-competitive core package.
  • Leave & Time Off Breadth — Paid time off, holidays, sick leave, and family leave are broadly available, with some sites offering a year‑end shutdown. Flexibility and local leave programs contribute to a generally well-rounded time‑off offering.

LGC Insights

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The Company
HQ: Tewkesbury
1,459 Employees

What We Do

LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality and range. LGC’s tools play a key role in customer workflows from discovery applications through to commercial manufacture and enable its customers to: bring new diagnostics and therapies to market; progress research and development; optimise food production; and continuously monitor and enhance the quality of food, the environment and consumer products. LGC’s 175+ years of scientific heritage, combined with a track record of innovation and value-enhancing acquisitions, has enabled the company to build its product portfolio and expertise, and develop deep relationships with customers, industry partners and the global scientific community. LGC’s core purpose of Science for a safer world and its core values of passion, curiosity, integrity, brilliance and respect, drive its culture. As of 30 June 2021, it employs 4,350 employees, of which over 1,175 employees hold PhD and/or master’s degrees. Its products and services are delivered by highly qualified and experienced teams, operating from a global network of accredited sites that showcase its scientific and manufacturing capabilities.

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