The Role
Manage end-to-end paid advertising campaigns across Google and Meta for multiple e-commerce clients. Produce AI-assisted creative assets (mostly static, some video), monitor ROAS/CTR/engagement, analyze native platform data (GA4, Meta Insights), develop audience segmentation and retargeting, and partner with the Founder to refine strategy. Part-time remote role (~20 hrs/week) requiring independent execution and collaboration with social/design teammates.
Summary Generated by Built In
This is a remote position.
We are seeking a proactive and versatile Paid Media Specialist to manage end-to-end paid advertising campaigns across multiple client accounts. This part-time role (approx. 20 hours/week) requires a blend of strategic thinking, strong technical execution, and creative autonomy. The ideal candidate will partner closely with the Founder to drive brand awareness and direct response results, leveraging AI tools for creative production and data analysis.
Key Responsibilities:
- End-to-End Campaign Management: Plan, launch, and optimize paid media campaigns primarily on Google Ads and Meta (Facebook/Instagram). Pinterest Ads experience is a plus.
- Creative Production & AI Integration: Own the creative workflow by generating ad assets (static mostly with some video) using AI tools. Collaborate with the Social Media Manager and Graphic Designer as needed, but maintain the ability to produce high-quality creatives independently.
- Performance Analysis & Reporting: Monitor campaign performance daily. Analyze metrics such as ROAS, CTR, and Engagement Rates to determine profitability and adjust strategies accordingly.
- Audience Targeting & Segmentation: Develop targeting strategies for diverse audiences, ranging from Gen-Z/Gamer demographics to professional/lifestyle sectors. Implement retargeting strategies based on customer behavior.
- Strategy Partnership: Work alongside the Founder to refine ad strategy, particularly for clients starting ads from scratch. Focus initially on starting ads from scratch through consideration and conversion phases.
Requirements
Experience: Proven track record in successfully managing paid social/search campaigns within E-commerce settings.
Technical Proficiency:
- Strong command of Google Ads and Meta Ads Manager.
- Experience using AI tools for content ideation, graphic design, and video editing.
- Ability to interpret raw platform data (GA4, Meta Insights) without reliance on third-party attribution tools (e.g.,Triple Whale/Northbeam), as clients currently use native platform analytics.
Communication: Native or near-native written English fluency. Strong communications skills and comfortable working with clients and remote globally distributed teams
Work Style: Self-starter who thrives in an independent environment with weekly check-ins. Highly adaptable and comfortable switching between different brand voices and industries.
Skills Required
- Proven track record managing paid social/search campaigns in e-commerce
- Strong command of Google Ads
- Strong command of Meta Ads Manager
- Experience using AI tools for content ideation, graphic design, and video editing
- Ability to interpret native platform data (GA4, Meta Insights) without third-party attribution tools
- Native or near-native written English fluency
- Ability to produce high-quality creatives independently
- Comfortable working remotely with global teams and clients; self-starter
- Part-time availability (~20 hours/week)
- Pinterest Ads experience
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The Company
What We Do
Apricot International is a platform that connects companies with exceptional talent from the MENA region, including Palestine, focusing on areas often overlooked by the global industry. They help startups scale by providing top talent in engineering, operations, and sales, handling HR and offering remote job opportunities.
