Paid Media Specialist

Posted 25 Days Ago
Be an Early Applicant
Hiring Remotely in 29492, Charleston, SC, USA
In-Office or Remote
68K-73K Annually
Junior
Automotive • Retail
The Role
Manage and optimize multi-channel paid media campaigns for automotive dealerships using Google Ads, Meta Ads, GA4 and reporting tools. Analyze performance (CPA, CPC, CTR, ROAS), manage multiple accounts, perform bid management/ad serving, and present data-driven insights and reports to dealership leadership.
Summary Generated by Built In

Hudson Automotive Group is looking for a candidate with proven automotive dealership marketing experience to join our growing marketing team as a Paid Media Specialist! Hudson Automotive, a 3rd generation family-owned group is one of the fastest growing auto dealer groups and management companies in the Southeast U.S. If you're an experienced Paid Media professional within the automotive dealership space and have a track record of supporting multiple accounts and are looking to join a top-performing operation, it’s time to shift your career into gear with Hudson Automotive!

***Fully Remote position, candidates must be located in South Carolina within proximity to Hudson Automotive's Corp HQ***

What do we offer?

  • Collaborative work environment and customer centric culture
  • Compensation: $68-73K
  • Hudson Academy: Continuous training and professional development
  • Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.
  • Medical, Dental, Vision, and Life Insurance
  • 401k program
  • Employee discounts on products & services

Competencies:

  • Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platforms
  • Proven ability to develop and optimize multi-channel campaigns independently
  • Excellent communication skills and experience presenting data insights to stakeholders
  • Ability to thrive in a fast-paced environment and manage multiple projects under tight deadlines

Qualifications:

  • Tier 1 automotive advertising agency experience (Required).
  • Active Google Ads Search Certification (Required).
  • 2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms.
  • Proficiency in GA4 and digital campaign reporting tools.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Results driven ability with familiarity of CPA, CPC, CTR, and ROAS.
  • Ability to manage multiple projects and accounts with attention to detail.
  • Experience preparing marketing and other reports and presenting to dealership management/leadership.
  • Outstanding written and verbal communication skills.

Are you ready to work in a rewarding, high-energy environment, and state-of-the-art facility? Come take the next step of your career with Hudson Automotive Group!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Skills Required

  • Tier 1 automotive advertising agency experience
  • Active Google Ads Search Certification
  • 2 years managing digital advertising campaigns across Google Ads and Meta Ads
  • Proficiency in GA4
  • Experience with digital campaign reporting tools
  • Strong analytical skills with ability to interpret data and provide actionable insights
  • Familiarity with CPA, CPC, CTR, and ROAS metrics
  • Ability to develop and optimize multi-channel campaigns independently
  • Ability to manage multiple projects and accounts with attention to detail
  • Experience preparing marketing reports and presenting to dealership management/leadership
  • Outstanding written and verbal communication skills

Hudson Automotive Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hudson Automotive Group and has not been reviewed or approved by Hudson Automotive Group.

  • Strong & Reliable Incentives Feedback suggests commission-based plans in sales can be very lucrative for top performers, with some calling the pay plan the best available. Certain well-run locations are portrayed as having solid pay structures that enable strong earnings outcomes.
  • Healthcare Strength Feedback suggests medical, dental, vision, and life coverage are available and, in some cases, described as great. Coverage typically begins after a waiting period, aligning with comprehensive offerings noted for multiple roles.
  • Retirement Support Feedback suggests a 401(k) with company matching is offered and, in some cases, praised as awesome. Access generally follows an eligibility period before matching begins.

Hudson Automotive Group Insights

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The Company
Year Founded: 1948

What We Do

Hudson Automotive Group is a third-generation, family-owned and operated automotive retail organization specializing in the sale of new and pre-owned vehicles. As one of the largest dealership groups in the country, it operates over 68 locations across Alabama, Georgia, Louisiana, North Carolina, Ohio, South Carolina, and Tennessee, providing comprehensive automotive sales, service, and maintenance to its customers.

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