What you'll own:
- Campaign execution & optimisation: you'll run paid campaigns end-to-end across Google, Meta, TikTok, and emerging channels. That means building, launching, bidding, and relentlessly optimising; not only handing briefs to agencies and waiting. You'll be in the accounts daily.
- Performance & attribution: you'll track and interrogate the metrics that actually matter: CAC, LTV, blended ROAS, incrementality, and payback period. You'll own the reporting layer that keeps the team sharp and honest.
- Agency & partner management: you'll manage external agency relationships with clear KPIs and a high bar. You know when to push back, when to trust, and when to bring work in-house.
- Creative testing: you'll work closely with our creative team to build a structured testing programme across ad formats, hooks, and messaging. You understand that the creative is the targeting.
- AI-powered workflows: you'll iterate on, execute and improve our internal AI-assisted marketing workflows, helping the team move faster and reduce manual overhead without sacrificing quality.
What we're looking for:
- 1–3 years of hands-on paid media experience; you've managed live campaigns yourself, not just observed them.
- Demonstrable proficiency in at least two of: Google Ads, Meta Ads Manager, TikTok Ads
- Strong analytical instincts; you're comfortable building pivot tables, interrogating attribution data, and telling a clear story from messy numbers.
- A commercial mindset; you think about unit economics, not just CTR.
- High attention to detail and a low tolerance for avoidable errors. Never making the same mistake twice.
Strong signals we'll look for:
- Experience at a VC-backed startup, scale-up, or performance marketing agency.
- Familiarity with incrementality testing, MMM, or multi-touch attribution.
- Experience using Looker, AppsFlyer, Snowflake or similar analytics tools.
- Some exposure to lifecycle/CRM marketing and how it intersects with paid.
- You move fast but don't cut corners on quality.
- You ask "why" before you ask "what"; you want to understand the underlying business, not just execute tasks.
- You're as comfortable presenting to senior stakeholders as you are in the weeds of a campaign.
- You share what you learn. We have no time for knowledge hoarding.
Benefits:
- We offer comprehensive medical, dental, vision and Mental health support to all eligible employees.
- Company RSUs (Restricted Stock Units)
- Gopuff employee rewards (including some great brand partnership deals)
- Annual performance appraisal and bonus
Skills Required
- 1-3 years of hands-on paid media experience
- Proven proficiency in at least two of Google Ads, Meta Ads Manager, TikTok Ads
- Experience running campaigns end-to-end: build, launch, bid, and optimise live accounts daily
- Strong analytical skills; comfortable building pivot tables and interrogating attribution data
- Commercial mindset with focus on unit economics (CAC, LTV, blended ROAS, payback period)
- High attention to detail and ability to avoid repeatable errors
- Experience managing external agencies and partners with clear KPIs
- Experience at a VC-backed startup, scale-up, or performance marketing agency
- Familiarity with incrementality testing, MMM, or multi-touch attribution
- Experience using Looker, AppsFlyer, Snowflake or similar analytics tools
- Exposure to lifecycle/CRM marketing and its intersection with paid channels
Gopuff Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gopuff and has not been reviewed or approved by Gopuff.
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Healthcare Strength — Healthcare coverage is described as comprehensive for eligible employees, spanning medical, dental, vision, mental-health support via an EAP, and life/disability insurance. Family-building support is also included through fertility and surrogacy benefits.
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Retirement Support — Retirement benefits include a 401(k) plan with an employer match that is described as immediately vested. Equity is also noted for some employees through RSUs and performance-related rewards.
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Parental & Family Support — Parental leave is characterized as robust, with fully paid leave periods for birth and non-birth/intended parents. Childcare benefits are also referenced as available for working parents.
Gopuff Insights
What We Do
Gopuff is the go-to solution for immediate everyday needs, fulfilling customer orders of cleaning and home products, over-the-counter medications, baby and pet products, food and drinks, and in some markets, alcohol – in just minutes. With micro-fulfillment centers in every market it serves, the company delivers thousands of products quickly for a flat $2.95 delivery charge. Gopuff is open 24/7 in many markets and late-night everywhere else to bring customers what they need when they need it most. Gopuff was founded in 2013 by co-CEOs Rafael Ilishayev and Yakir Gola when they were college students at Drexel University. The Philadelphia-based company now operates more than 600 micro-fulfillment centers in more than 1000 markets across the United States, including Chicago and its suburbs. It has raised more than $3.4B in funding.
Why Work With Us
We are the instant needs category creator, delivering in about 30 minutes for a $2.95 delivery fee. Our business model sets us apart: we own the products we sell and house them locally in our own micro-fulfillment centers. We have an entrepreneurial culture and constantly innovate to build new categories that improve customer experience.
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