Paid Media Specialist (Google)

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Berkeley Lake, GA, USA
In-Office or Remote
Junior
AdTech
The Role
Manage, optimize, and report on Google Ads campaigns across Search, Display, and YouTube. Perform keyword research, audience targeting, budget management, A/B testing of creatives and landing pages, analyze performance metrics, and collaborate with teams to improve ROI.
Summary Generated by Built In

This is a remote position.

We are seeking a skilled and results-driven Paid Media Specialist (Google) to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

Key Responsibilities
  • Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI).
  • Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments.
  • Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization.
  • Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks.
  • Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive.
  • Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development.
  • Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency.
  • Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience.
  • Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize campaign downtime or inefficiencies.
  • Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency.


Requirements
  • At least 2 years of AdWords experience, demonstrating proficiency in campaign creation, optimization, and analysis.
  • Strong knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Search (PPC), with a solid understanding of how they interrelate.
  • Google Ads certification is required to validate expertise in the platform.
  • Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments.
  • A dual monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed


Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement


Skills Required

  • At least 2 years of AdWords (Google Ads) experience
  • Google Ads certification
  • Strong knowledge of SEO, SEM, and Paid Search (PPC)
  • Dual monitor setup with at least 8GB of RAM
  • Minimum 25 MBPS internet speed
  • Work schedule aligned to EST (Monday-Friday)
  • Experience working in a marketing agency
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The Company
HQ: Berkeley Lake, GA
312 Employees
Year Founded: 2018

What We Do

Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.

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