As the Paid Media Specialist you will be responsible for developing, executing & following up the paid media strategy for your sales market.
Create a data-driven paid media plan with your media agency to maximize marketing budget and market growth, driven by global and regional guidelines.
You are responsible for driving customer development & profitable sales and brand growth in your sales market through locally relevant paid media channels; in strong alignment with the regional CAM team and sales market omni sales team
WHAT YOU DO
- Implement comprehensive paid media strategies aligned with the sales market marketing objectives and target audience.
- Plan and execute advertising campaigns connected to the strategy, budget and goals in your market.
- Set clear goals, define target audiences, and select the most suitable platforms and channel for your market.
- Create comprehensive paid media plans that align with overall marketing objectives and budget direction.
- Collaborate with the regional strategy & planning team to ensure the plans deliver to the overall regional direction.
- Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and regional team.
- Ensure channel performance and optimization from a sales and consumer/customer perspective.
- Secure cross-functional collaboration with other functions as well as close collaboration with other media roles in the region.
- Responsible for planning and executing media plans; including budget accuracy and reporting in line with goals.
- Drive and follow up on paid media budget investments and results for the sales market.
- Secure that media investments are optimized towards performance and brand goals. Think Full Funnel.
- Plan locally relevant boosting calendar in collaboration with the local PR team, to drive full funnel influencer amplification.
WHO YOU ARE
You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals.
You leverage strong analytical skills to optimize advertising campaigns, interpreting metrics such as click-through rates, conversion rates, ROI, and CPA. As well as Recognition, Consideration and Purchase Intent. Your strategic thinking involves goal-setting, audience definition, and selecting suitable channels and ad formats, aligning with marketing objectives and budget constraints.
You have attention to detail and the ability to manage multiple campaign elements. You stay updated on industry trends and platform changes and are adaptable to change. Effective communication skills and a willingness to test new strategies and tactics that contribute to constant optimization and meeting campaign goals within Global Frameworks.
Education
- Marketing, communication or business degree/relevant qualifications – if not, at least 5 years of working experience in marketing or media roles with a digital focus
Skills
- Strategic thinker with broad marketing & media skills with a focus on digital media channels
- Good understanding of local media landscape and how media agencies operate
- High analytical ability
- Structured, organized and efficient
- High level of English
Experience
- Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets
- Excellent knowledge and experience from working with key digital channels in the region
- At least 5 years of working experience in above areas
- Have experience from setting and managing large media budgets
HOW YOU DO IT
By acting in line with our values, having the right mindset to contribute to H&M’s business success.
You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration.
You promote a positive and open environment where opinions, views and ideas are shared, proactively bring innovative ideas and explore growth opportunities.
No matter what your role may be at H&M – WHAT you do is as important as HOW you do it.
Additional Information
Sounds interesting? Apply by sending in your CV in English as soon as possible, but no later than October 17 2025.
Top Skills
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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