This is a remote position.
- Performance & Demand Generation
- Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
- Own full-funnel strategy: awareness, consideration, conversion, and retargeting
- Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
- Leverage attribution models and performance data to guide decisions and forecasting
- Analytics & Optimization
- Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
- Continuously test and optimize creatives, audiences, offers, and landing pages
- Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
- Develop and validate hypotheses through structured A/B testing
- Creative & Messaging Strategy
- Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
- Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
- Guide creative testing frameworks and scaling strategies
- Team Leadership & Operations
- Manage and mentor media buyers and performance marketers
- Support recruitment, onboarding, training, and skill development
- Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
- Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
- Innovation & Growth
- Stay ahead of B2B performance marketing trends, platform updates, and best practices
- Maintain active certifications on Google Ads and Meta platforms
- Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable
Requirements
- 3+ years in performance marketing with a strong B2B lead generation focus
- Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
- Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
- Strong understanding of CRO, landing page optimization, and A/B testing
- Experience working with CRM systems and marketing attribution
- Proven leadership experience managing and developing teams
- Data-driven mindset with strong analytical and optimization skills
- Excellent communication, organization, and stakeholder management skills
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Skills Required
- 3+ years in performance marketing with B2B lead generation focus
- Deep expertise in Google Ads and Meta (Facebook & Instagram) Ads
- Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
- Strong understanding of CRO, landing page optimization, and A/B testing
- Experience working with CRM systems and marketing attribution
- Proven leadership experience managing and developing teams
- Data-driven mindset with strong analytical and optimization skills
- Excellent communication, organization, and stakeholder management skills
- Maintain active Google Ads and Meta platform certifications
- Dual-monitor setup with at least 8GB RAM
- Minimum 25 Mbps internet speed
- TikTok advertising experience
What We Do
Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.
