Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
At Fortra, we’re breaking the attack chain. Ready to join us?
Fortra is looking for a Paid Media Marketing Lead to help support and manage our paid advertising efforts across multiple platforms. This position will partner closely with the Paid Media Marketing manager to help build, execute, and measure campaigns that drive high ROI. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our growth goals.
WHAT YOU’LL DO
- Campaign Management: Plan, execute, and optimize paid media campaigns across various platforms, such as Google Ads, Bing Ads, LinkedIn Ads, and more.
- Budget Management: Partner with the Paid Media Marketing Manager on effective budget management to effectively to maximize ROI and ensure campaigns are within budget.
- Ad Creative: Collaborate with the creative team to develop high-performing ad creatives and landing pages for different campaigns.
- Audience Targeting: Conduct audience research and segmentation to reach the right customers with the right message.
- Keyword Research: Conduct thorough keyword research and optimization for search engine marketing campaigns.
- A/B Testing: Continuously test and refine ad copy, creatives, and landing pages to improve performance.
- Monitor performance of campaigns and provide recommendations to the Paid Media Marketing manager on how to increase ROI
- Competitor Analysis: Stay up-to-date with industry trends and competitor activities to identify new opportunities.
- Collaboration: Work closely with the Paid Media Marketing manager, product line and shared services teams on goals, content, and SEO to ensure integrated and cohesive marketing strategies.
- Other duties as assigned
QUALIFICATIONS
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in paid media marketing, with at 3-5 years of experience in managing successful campaigns.
- Proficiency in using various advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads.
- Experience with A/B testing and landing page optimization
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Detail-oriented mindset with the ability to manage multiple projects and campaigns at once
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams and external partners.
3488
Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
Top Skills
What We Do
HelpSystems has long been known for helping organizations become more secure and autonomous. However, over the years, our customers have shared with us that it has gotten harder and harder to protect their data. As technology plays an increasingly important role in the way organizations operate, cyberthreats are evolving to become more powerful than ever before. If there's one thing we've learned from being in an industry where the only constant is change, it's that being adaptable is the best way to grow in the right direction. So we've listened to our customers' concerns, problem-solved, and delivered with impressive results. Consequently, we're a different company today — one that is tackling cybersecurity head-on.
That's why HelpSystems is now Fortra, your cybersecurity ally. We're bringing the same people-first support and best-in-class portfolio that you've come to expect from HelpSystems, only now we're unified through the mission of providing solutions to organizations' seemingly unsolvable cybersecurity problems. We offer leading solutions like data security, infrastructure protection, managed services, and threat research and intelligence. Throughout every step of our customers' journeys, our experts are determined to help increase security maturity while decreasing the operational burden that comes with it. Because our team puts the same level of care into protecting our customers' peace of mind as their precious data.
We're driven by the belief that nothing is unsolvable.
We're tenacious in our pursuit of a better future for cybersecurity.
We are Fortra.
Why Work With Us
At Fortra, we’re all about people. Employees choose to work for Fortra and experience years of career enjoyment for a number of reasons, including their respect for one another and their ability to positively impact the business trajectory and its future.
