Paid Media Marketing Director

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
 

About Matterport

Matterport is leading the digital transformation of the built world.  Our groundbreaking spatial computing platform turns buildings into data making every space more valuable and accessible.  Millions of buildings in more than 170 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing.

About the Role:

The successful candidate will have a strong background driving growth through all digital channels: Paid Search & Social, Programmatic Campaigns, SEO (Search Engine Optimization) and various analytics tools such as Google Analytics and Looker Studio.

Matterport is a fast-moving environment, so you must be flexible in your approach to work and not be averse to change and ambiguity. The role requires responsibility for results around all digital campaigns, website traffic, and sales, so you must have the ambition and determination to hit wide-ranging KPIs.

As this role is multi-dimensional, we expect the candidate to be self-motivated, hands-on, and eager to develop themselves and their role within the growing worldwide marketing team. We expect the person we hire to be full of ideas and embrace challenges.

Reporting to the senior director of the Global Demand Center, this lead will partner with the AMER, APAC, and EMEA revenue marketing leads to develop Matterport's global digital marketing plan.

• Pipeline Generation: Drive a comprehensive portfolio of paid and SEO campaigns through a variety of digital channels aimed at building new high-quality pipeline for Matterport’s defined revenue targets. 
• eCommerce on Matterport.com and Marketplaces: Partner with internal stakeholders to execute paid media campaigns to attain hardware revenue and SaaS targets for Matterport.com and other ecommerce marketplaces such as Amazon. 
• Freemium Account Acquisition: Own the quarterly target/quota for PLG new account acquisition. Optimize and monitor the quality of leads to maintain high free-to-paid account revenue conversion rates.
• Campaign Assets and Content: Collaborate with the design team, product marketing, and marketing operations team to develop compelling ad copy, creative assets, and landing pages optimized for conversion. Ensure consistency in messaging and branding across all paid media and organic channels.
• Customer Journey Mapping: Analyze the customer journey from awareness to customer acquisition across different paid media and organic channels. Identify opportunities to optimize the customer experience and drive higher conversion rates across the owned digital marketing mix.
• Performance Analysis & Budget Management: Assist in budget planning and allocation across paid media channels to maximize ROI and achieve business objectives. Monitor campaign spending and performance closely, making adjustments to optimize budget utilization. Forecast, measure, analyze, and report on the impact of paid media and organic efforts to C-suite executives. 
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product, regional heads, and customer success, to align paid media and SEO strategies with broader business goals and objectives. Share learnings/takeaways from paid and organic efforts to aid in improving overall organizational knowledge.
• Agency & Contractor Coaction: Lead the strategic direction of the various paid media, organic, and digital marketing agencies/contractors to ensure efforts align with internal organizational goals. 
• Experimentation & Innovation: Stay current on trends and best practices in paid media, SEO, and digital marketing. Research new platforms, technologies, and strategies to stay ahead of the curve and continuously improve campaign performance. Practice an experimentation and data-driven ethos to operationalize and match the efficacy of said trends to company needs. 
• Continuous Learning: Invest in constant learning and professional development opportunities to enhance expertise in paid media, search engine optimization, and digital marketing. Pursue relevant certifications, attend industry conferences, and participate in training programs to stay current with evolving trends and technologies.

• Bachelor's degree from an accredited, not-for-profit University or College

• A track record of commitment to prior employers.

• 10+ years of experience in driving PPC, SEO, and Growth within digital channels. Must have a track record of managing $6M +/year in annual digital media spend.. 

• 5+ years working with both B2C and B2B Digital Marketing channels

• Proven track record in driving revenue growth through performance marketing, digital marketing, and demand-generation strategies

• Experience in technical execution and managing digital agencies

• Experience with Google Analytics and similar web analytics tools

• Experience presenting to the executive level of organizations

• Extensive experience building and optimizing web and mobile experiences with a strong focus on conversion to sales 

• Eye for usability in the presentation of visual and written content

• Passion to improve skills in web development and international marketing

• Deep understanding of programmatic media buying and display marketing

• Experience with paid social media platforms, including Facebook, LinkedIn, YouTube, Twitter, etc.

• Strong analytical background and ability to critically analyze and leverage performance data to measure and optimize digital campaign performance

• Thorough understanding of marketing automation and CRM systems Salesforce and Marketo

• Experience with strategy development to drive relevant traffic to the company's web properties and mobile apps 

• Skilled in audience segmentation and accurate persona targeting

• Extensive experience building and optimizing web and mobile experiences with a strong focus on conversion to sales 

What’s In It For You?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life, legal, and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)

• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing