Paid Media Manager

What is a day in the life of a Paid Media Manager?

Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.

Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed.

Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.

Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.

Conduct A/B testing on creatives, audiences, offers, and campaign structures — with a focus on TikTok's unique testing environment.

Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.

Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.

Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.

Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.

Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

What will I need to thrive in this role?

• Minimum 1–2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.

• Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats — In-Feed, Spark Ads, TopView, GMVmax, and more.

• Working familiarity with Meta Ads Manager and core formats

• In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.

• Creative mindset with an intuition for what performs natively on TikTok — short-form video, trending sounds, authentic storytelling.

• Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta

• Experience with budget management, pacing, and multi-channel reporting.

• Excellent communication and collaboration skills.

What does high performance look like?

• TikTok campaigns — across both DTC and Shop — consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement.

• Meta campaigns are managed efficiently and support broader brand performance goals.

• Proactive and timely execution of campaign launches, creative refreshes, and optimizations, particularly within TikTok's faster-moving environment.

• Data-driven recommendations surfaced regularly to internal teams and brand partners, with TikTok insights leading the narrative.

• Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities, with Meta learnings incorporated where relevant.

What is my potential for career growth?

At Pattern, we are committed to employee development and recognize high performance. In this role, you will develop deep expertise in TikTok's commerce and paid social ecosystem — one of the fastest-growing areas in digital marketing — while building well-rounded paid media experience through Meta. Advancement may include progression to senior management, a specialized TikTok Shop or Paid Social lead role, or cross-functional opportunities within Pattern. You will have access to professional development resources, mentorship, and regular feedback to help guide your path.

What does success look like in the first 30, 60, 90 days?

First 30 days: Learn Pattern's systems, platforms, and workflows. Get fully oriented across active TikTok and Meta campaigns, accounts, and reporting cadences. Build relationships with your team, creative partners, and brand contacts.

First 60 days: Take ownership of day-to-day campaign management, optimization, and reporting — with a focus on TikTok DTC and TikTok Shop. Contribute to creative briefs and begin making data-driven recommendations for improvement across channels.

First 90 days: Independently manage campaigns end-to-end, with TikTok as your primary channel and Meta as a strong secondary. Consistently deliver on KPIs, bring forward new ideas for TikTok strategy or platform features, and be recognized as a reliable partner by your peers and brand contacts.

What is the team like?

• You will work alongside other TikTok Shop and Paid Social managers and be supervised by the Associate Director, Paid Social & Creative Strategy, with mentorship from the Head of Accounts for TikTok Shop. This is a data-driven, results-oriented team with a strong TikTok-first mindset. Collaboration is built into the workflow — you'll regularly partner with creative, analytics, and account teams to drive results, and your ideas and input are actively encouraged.

Sounds great! What's the company culture?

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.   
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.   
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.   
• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. 

What is the hiring process?

• Initial phone interview with Pattern's talent acquisition team   
• Video interview with a hiring manager   
• Onsite interview with a panel of department leaders   
• Professional reference checks   
• Executive review   
• Offer  

How can I stand out as an applicant?

• Discuss professional accomplishments with specific data to quantify examples   
• Provide insights on how you can add value and be the best addition to the team   
• Focus on mentioning how you would be partner obsessed at Pattern   
• Share experience on any side projects related to data and analytics