Paid Media Manager

Key Duties/Responsibilities include but not limited to the following:

• Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals.
• Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
• Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
• Actively test and analyze keywords, bid management, ad copy, & landing pages.
• Adjust all campaigns to align with approved client budgets (monthly and annually).
• Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
• Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows.
• Keep abreast of search engine and PPC industry trends, developments and best practices.
• Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones.
   

Desired Skills & Experience:

• Bachelor’s degree desired or equivalent work experience.
• 4+ years of recent SEM/PPC campaign management, online marketing or comparable digital experience.
• Experience working with large scale and complex brand campaigns.
• Experience managing campaigns via Google Ads Editor (bulk editing)
• Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager.
• Experience with bid management and reporting tools.
• Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
• Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.).
• Experience optimizing landing pages and performing A/B and multivariate testing.
• Great attention to detail and a commitment to data integrity.
• Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
• Ability to work both independently and as part of a team in a professional business environment.
• Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).
• Bing Ads Accredited Professional (Preferred).
• Google Search Certified (Preferred).
• Google Analytics Certified a plus.
• Moderate Proficiency in Google Tag Manager a plus.
• Experience with Call tracking integration a plus (i.e. CallRail, Invoca, CallTrackingMetrics)
• Experience managing 3rd Party Programmatic Display programs (Preferred).