Paid Media Manager

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

The Paid Media Manager develops and executes marketing strategies and campaigns across multiple channels to achieve business objectives while maintaining the company's brand image. This role involves conducting market research, creating engaging content, optimizing digital presence, and analyzing campaign data to inform decisions and maximize ROI. Additionally, the specialist collaborates with cross-functional teams to ensure cohesive marketing efforts and build strong customer relationships.

Role Description

• Create and implement effective marketing strategies and plans to achieve business objectives.

• Conduct market research by analyzing market trends, customer needs, and competitive landscape to inform marketing strategies.

• Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.

• Develop engaging content for marketing materials, including blogs, social media posts, and email newsletters.

• Optimize website content for search engines and manage paid search campaigns to drive traffic and conversions.

• Collect and analyze data to measure the effectiveness of marketing campaigns and make data-driven decisions.

• Maintain and enhance the company’s brand image and ensure consistent messaging across all marketing channels.

• Build and maintain relationships with customers through various engagement strategies and customer service initiatives.

• Allocate and manage the marketing budget effectively to maximize ROI.

• Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

Behaviors and Competencies

• Adaptability: Can demonstrate a willingness to accept feedback and adjust to new tasks or changes in the workplace.

• Analytical Thinking: Can understand and interpret basic data or information.

• Business Acumen: Can understand and apply basic business concepts and terminology.

• Collaboration: Can demonstrate a willingness to contribute to team tasks and responsibilities when assigned.

• Communication: Can communicate simple ideas and information clearly.

• Creativity: Can think beyond conventional solutions and propose simple creative alternatives.

• Customer-Centric Mindset: Can demonstrate an understanding of customer needs and preferences when assigned tasks. Responds to customer inquiries and feedback in a timely and courteous manner.

• Data Analysis: Can understand basic data sets and use simple analytical techniques to extract insights.

• Digital Acumen: Can demonstrate an understanding of basic digital tools and technologies.

• Innovation: Can contribute to brainstorming sessions and propose simple ideas.

Skill Level Requirements

• Advanced proficiency with Excel and PowerPoint - Basic

• Ability to utilize Marketing-specific software tools or applications proficiently - Basic

• Ability to use data to inform all decisions - Basic

• Strong project management and organization skills - Basic

• Ability to manage multiple projects in a fast-paced environment - Basic

• Ability to prioritize and multi-task and meet deadlines - Basic

Other Requirements

• Completed Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years experience developing digital strategy for B2B brands.

• Strong understanding of digital marketing channels, including SEO, SEM, social media, email, and content marketing.

• Experience with marketing automation and CRM systems.

• Knowledge of market research techniques and data analysis.

• Ability to travel 10%

The estimated annual pay range for this position is $75,000 - $85,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status